Responsibilities

• Own DefenseStorm's core messaging architecture — Company Messaging, Platform Messaging for GRID Active, the Strategic Messaging Map, and the DefenseStorm Lexicon — and keep it current as the product and competitive landscape move.
• Maintain ICP and segmentation definitions across bank segments (Growth, Challengers, Niche, Large Regional, Leaders) and credit union segments (Champions, Expanders, Strivers, Survivors) consistently across Salesforce, campaign targeting, and territory planning.
• Run the weekly competitive and market intelligence read-out against competitor set and the broader cyber and risk field, and keeping the Competitive Intel database and battlecards current and using the insights as ideas for new content.
• Run the voice-of-customer workstreams, partnering closely with Product leadership.
• Deliver and execute on product and solution level content strategy, working closely with demand marketing, sales, and product to make sure there’s relevant content in the right format to put in the channels that matter to our customers and market.
• Be the marketing counterpart to Product on launch tiering, commercial planning, and roadmap visibility for every release — including a standing weekly sync.
• Lead go-to-market for new capabilities, features, products, & partners: internal & external release comms, SME-reviewed web page updates, refreshed product data sheets and one-pagers, relevant demo videos and other needed content.
• Own the interactive demo strategy: working with all customer and prospect facing teams to develop use cases for different scenarios, and working with the relevant teams to product the content.
• Keep the sales knowledge base, value frameworks, and sales intro decks accurate and aligned to what sellers actually build proposals from — not what marketing assumes they use.
• Build and deliver enablement resources: FAQs, objection handling, and live training tied to releases and competitive moves, with Sales & Product leadership.

Requirements

• 5+ years of B2B SaaS product marketing experience, owning positioning, messaging, and launches end to end.
• 2+ years in cybersecurity, financial services, or another regulated B2B software category — you know why "examiner" isn't "auditor."
• Hands-on experience building and maintaining AI-driven marketing workflows — custom GPTs, Claude skills, or comparable agentic automations — not just using AI tools to draft copy faster.
• A track record of shipping product launches end-to-end: positioning through sales enablement through market feedback.
• Excellent, plain-language writing — you can turn "5M+ events per FI per day, filtered to about one actionable alert" into a sentence a community bank CISO actually wants to read.
• Comfort owning a living knowledge base (Notion or similar) as a single source of truth, and the discipline to keep it that way once the newness wears off.

Preferred

• Experience marketing MDR, SOC, GRC, or risk-and-governance products specifically.
• Prior experience inheriting or building a product marketing function through a team transition or backfill.
• Familiarity with FFIEC, GLBA, or NCUA-adjacent compliance language.
• Experience with tools like Salesforce, a SQL data warehouse (we use ClickHouse), Gong, and marketing automation platforms.