Automation Anywhere logo
Automation Anywhere

Sr. Product Marketing Manager

San Francisco, CA (Hybrid)

$145K/yr – $165K/yrSenior Level7+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive product marketing for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT, shaping GTM and market leadership.

  • Own end-to-end GTM for APA/Agentic AI in IT, coordinating with Product, Sales, and Marketing.
  • Translate complex AI capabilities into simple, emotionally urgent business stories.
  • Lead high-impact launches and cross-functional campaigns that differentiate in ITSM/AIOps markets.

Job Description

Responsibilities

  • Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT (AI for ITSM, AIOps and Service Desk)—connecting innovation to meaningful customer value
  • Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
  • Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
  • Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals to inform strategy and storytelling
  • Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
  • Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets that drives buyer action
  • Enabling sales teams with the tools, messaging, and proof points they need to win—developing playbooks, sales assets, and competitive battlecards that help a global sales force outperform the competition
  • Leading high-impact product launches that reinforce our position as a category leader
  • Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue, not just awareness
  • Reviewing campaign and pipeline performance to optimize GTM strategies

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field
  • 7+ years of product marketing experience in a high-growth environment
  • A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
  • A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
  • A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal

Preferred

  • A deep understanding of IT Service Desk, ITSM and AIOps market is a plus. You know who the players are, where the gaps lie, and how to win
  • A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story. You know how to rise above the noise
  • A track record of owning end-to-end GTM initiatives that activate every corner of the business—from engineering and sales to product management and the executive board
  • A high-ownership, high-energy mindset. You thrive in fast-paced environments where collaboration is the default and velocity is the goal
  • - Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories that influence both technical buyers and executive stakeholders
  • - Strong presence and credibility when engaging cross-functional leaders (Product, Sales, Marketing) and executive audiences—able to align stakeholders and drive decisions through clear, confident communication
  • - Proven ability to lead through influence (not authority), partnering seamlessly across teams to drive GTM execution, launches, and revenue-impacting initiatives
  • - Deep curiosity about customers, competitors, and market trends—paired with the ability to turn insights into actionable strategy that sharpens positioning and drives competitive advantage
  • - High-energy, results-oriented approach with a strong sense of ownership—someone who moves quickly, iterates, and takes accountability for delivering measurable business outcomes

Benefits

  • Flexible work schedule / remote roles
  • Unlimited Personal Time Off
  • 12 holidays off per year
  • 4 days volunteer time off per year
  • Eligible for 4 company Achievement days off per year
  • Variety of health care and well-being benefits
  • Paid family/parental leave
  • We are a designated “Best Place to Work” for 2 years in a row! Learn more here
  • Newsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more here
Automation Anywhere logo

Automation Anywhere

Automation Anywhere is a leader in agentic process automation, providing enterprise-grade AI-powered automation for mission-critical business processes. The company’s Agentic Process Automation System is powered by specialized AI and generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Available in both public and private cloud environments, Automation Anywhere empowers organizations worldwide to 10X business impact, in 1/3 the time. Drive innovation and accelerate business growth with Agentic Process Automation. Today, the world's leading companies are building the future of work, and unleashing human potential with Agentic Process Automation from Automation Anywhere.

Founded in 2003
San Jose, California, USA
3.3K employees (176 in marketing)
www.automationanywhere.com?utm_source=linkedin&utm_medium=social-owned