Sr. Product Marketing Manager, Amazon Music Audiobooks, Amazon Music Spoken Word

Responsibilities

• Own the end-to-end marketing strategy to drive acquisition, adoption, and engagement of audiobook listeners worldwide, across owned, paid, and lifecycle channels.
• Lead complex, cross-functional go-to-market initiatives for new audiobook features, from positioning through launch and post-launch measurement.
• Partner with product teams across Amazon Music and Audible to influence the roadmap and shape features that grow audiobook acquisition, adoption, and retention.
• Define and own an experimentation roadmap for audiobook adoption, reporting results to leadership and scaling wins into lifecycle programs (e.g., adoption and reactivation campaigns, in-app education).
• Partner with content and content marketing teams to connect premium content marketing with growth marketing, turning tentpole titles and catalog into durable listener habit.
• Conduct qualitative and quantitative research to inform messaging and positioning, sharing insights and clear next steps with leadership.
• Tailor strategy across international marketplaces, accounting for differences between established and newer markets, and partner with regional teams on localization.
• Identify and pursue cross-category opportunities across Amazon (e.g., Prime, retail, devices) to reach new audiobook audiences.
• Lead the definition of ROI and success metrics for new strategies, partnering with BI, Product, and Finance on trade-offs and funded recommendations.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience in customer lifecycle marketing or partner marketing management
• Experience mentoring, coaching, and influencing colleagues, collaborators, and stakeholders
• 6+ years of experience developing and executing product positioning, messaging frameworks, and value propositions for consumer-facing digital products or services
• 5+ years of experience managing marketing budgets and making data-driven investment decisions across paid, owned, and earned channels

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• MBA
• 5+ years of experience in subscription-based, streaming, or digital media/entertainment marketing
• 3+ years of experience marketing audiobooks, podcasts, or audio entertainment products
• 5+ years of experience driving adoption and engagement within an existing user base (not just net-new acquisition)
• 3+ years of experience leveraging cross-category or cross-platform partnerships to drive incremental growth (e.g., bundling, co-marketing, retail integration)
• 4+ years of experience with lifecycle marketing automation tools (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
• 5+ years of experience working in a matrixed organization where influence without authority is required to drive results

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.