Responsibilities

• Lead the development and execution of go-to-market plans for new product experiences in collaboration with third-party brands and Product, Design, Marketing, PR, and Business Development teams
• Define and launch high-impact, integrated marketing campaigns that drive growth and engagement, in collaboration with cross-functional teams including Marketing and PR
• Develop compelling messaging and content that balance functional and emotional benefits to support the end-to-end user journey
• Identify key customer needs and market opportunities to inform marketing strategies and product roadmap
• Establish and track key performance metrics to measure campaign effectiveness, own reporting, and optimize marketing initiatives based on data
• Lead the development and execution of go-to-market plans for new product experiences in collaboration with third-party brands and Product, Design, Marketing, PR, and Business Development teams

Requirements

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience bringing new products to market and building go-to-market plans from the ground up

Preferred

• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience delivering results and generating transformational growth
• Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.