Responsibilities

• Own End-to-End Strategy: Define, develop, and execute the comprehensive growth strategy for One Medical Senior Health, working backward from customer insights to hit ambitious patient acquisition and retention targets.
• Orchestrate Cross-Functional Channels: Act as the central strategic partner for regional marketing, aligning channel managers (Performance Marketing, SEO, Social, Content, PR) to deliver a seamless, full-funnel customer experience.
• Scale Local Playbooks: Create, simplify, and scale a regional marketing playbook that enables hyper-local execution across digital channels (local SEO, geofencing) and physical touchpoints (in-office activations, community partnerships, local events).
• Dive Deep into Analytics: Own full-funnel metrics—from impressions and clicks to sign-ups, office visits, and retention. Diagnose performance gaps and build experimental frameworks that drive continuous optimization.
• Lead Innovation & Experimentation: Design and execute new, scalable marketing programs with measurable business impact. Own the measurement and reporting of these initiatives directly to senior leadership.
• Manage Prioritization & Tradeoffs: Balance business needs against technical and operational constraints. Anticipate bottlenecks, make high-judgment tradeoffs, and establish streamlined processes that protect both financial and customer goals.

Requirements

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience creating and managing complex, cross-team project plans
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience with SQL and data visualization tools such as Tableau
• 8+ years of progressive experience in integrated marketing, with at least 4+ years developing and executing regional or field marketing strategies for a multi-location business (e.g., retail, healthcare, hospitality).
• Proven experience managing cross-functional marketing programs and collaborating with channel managers, product teams, and business leadership.
• Demonstrated ability to manage complex projects, multitask, and meet tight deadlines in a fast-paced environment.
• Exceptional analytical and quantitative skills, with a proven ability to use data to justify decisions and drive strategy.
• Superior oral and written communication skills, with experience presenting strategies and results to senior leadership.
• Bachelor’s degree in marketing, business, or a relevant field of study, or equivalent practical experience.

Preferred

• MBA or master’s degree in economics, marketing, finance, or a related, analytically rigorous field.
• Demonstrated ability to thrive in a culture of rigorous data analysis, experimentation, and measurement, where decisions are justified with data.
• Deep expertise in experimental design and analysis (e.g., A/B testing, incrementality measurement).
• Experience in the healthcare or wellness industry.
• Proven track record of developing scalable lifecycle management and engagement programs.
• A history of defining and executing innovative marketing strategies that have driven significant, measurable business growth.

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.
• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.