Sr Product Marketing Manager

Fort Collins, CO (On-site)

$160K/yr – $220K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own TRM driven engagement and roadmap influence to shape market expansion and customer value across segments, with cross-functional GTM and product alignment.

  • Lead TRM based engagement and roadmap discussions to drive growth and market share targets.
  • Translate customer insights into product positioning and cross-functional GTM plans with Marketing, Engineering and Sales.
  • Shape market sizing, competitive moves, and priority setting with Sales, Field, and Product leadership.

Job Description

Responsibilities

  • Lead customer engagement through Total Relationship Management (TRM) and roadmap discussions
  • Identify and analyze target market segments, industry trends, and emerging technologies; partner with industry experts to define growth strategies and market share targets
  • Develop clear product positioning, value propositions, and differentiation with Product Management
  • Align go-to-market strategies with corporate objectives, working cross-functionally with Marketing, Engineering, and Sales leadership
  • Translate customer insights and market needs into actionable product and technology roadmap priorities Perform ongoing competitive analysis, including market share, positioning, strengths/weaknesses, and strategic moves
  • Shape annual strategic planning, including market sizing, growth forecasts, and key inflection points
  • Partner with Sales and Field teams to enable customer-facing messaging, tools, and campaigns that drive pipeline and revenue
  • Represent the voice of the customer internally to influence product development and innovation priorities
  • The Senior Product Marketing Manager partners closely with key customers, field teams, and product leadership to shape product roadmaps, anticipate industry shifts, and accelerate market share growth. This is a high-impact role that blends strategic vision with hands-on execution, with clear ownership of driving market expansion and customer value

Requirements

  • Proven ability to translate complex technical concepts into clear, customer-focused messaging
  • Strong strategic thinking with demonstrated ability to execute in fast-paced, cross-functional environments
  • Data-driven mindset with experience using market insights to influence decisions and outcomes
  • Excellent communication and stakeholder management skills, with the ability to influence senior leaders and external partners
  • Experience working in global or matrixed organizations preferred
  • Bachelor’s degree in Engineering, Materials Science, Physics, or a related technical field required
  • Master’s degree (Engineering, MBA or similar) strongly preferred
  • 8+ years of experience in product marketing, technical marketing, applications engineering, or strategic sales within “within a technical product market
  • Experience with semiconductor equipment manufacturers strongly preferred, particularly in roles such as product marketing, key account technologist, or field applications

Preferred

  • Experience working in global or matrixed organizations preferred
  • Familiarity with semiconductor manufacturing processes, plasma systems, or advanced materials is highly desirable
  • Master’s degree (Engineering, MBA or similar) strongly preferred