Sr. Product Marketing Manager, AdTech (Remote)

Responsibilities

• Own product marketing for Medscape AI, a high-revenue, strategically important product, including go-to-market strategy, positioning, messaging, sales enablement, and lifecycle management.
• Lead go-to-market for ad tech products and platform enhancements, including new launches, packaging, and positioning across audience, targeting, programmatic, and measurement capabilities.
• Communicate the value proposition of new and enhanced products to all go-to-market teams, ensuring effective sales support materials, positioning packages, and presentation assets.
• Serve as the primary marketing liaison with Product, Editorial, Ad Operations, and Implementation teams, project managing product innovations, enhancements, and custom offerings from concept through launch.
• Help drive the integration of Medscape and PulsePoint into a more aligned, single enterprise by developing unified product narratives, packaging, and positioning so clients experience one coherent offering.
• Align go-to-market processes, workflows, and reporting across both organizations, partnering with Sales, Production, Client Services, and Marketing Solutions to reduce duplicated effort and close gaps.
• Analyze product and media performance across Medscape AI and ad tech offerings to identify trends, evaluate sales needs, perform win/loss analyses, and drive data-informed product recommendations.
• Design and execute strategic testing initiatives (e.g., audience, targeting, and creative testing) to optimize engagement, conversion performance, yield, and campaign ROI.
• Oversee Business Intelligence and analytics alignment to ensure product reporting is accurately developed, maintained, and translated into actionable insights for Sales, clients, and leadership.
• Establish and maintain repeatable, streamlined workflows across Ad Product, Inventory, Planning, and Implementation teams.

Requirements

• Bachelor’s degree (or equivalent experience) with 5+ years of product marketing, digital strategy, or brand management experience within ad tech, digital media, publishing, or pharma marketing.
• Working knowledge of the ad tech ecosystem, including ad serving, programmatic platforms, DMP/DSP/SSP, audience targeting, and measurement frameworks, with the ability to explain technical capabilities in clear, client-ready terms.
• Experience marketing or launching AI-enabled or data-driven products is strongly preferred.
• Demonstrated track record of managing new product rollouts, writing technical and business requirements, and leading cross-functional teams from alignment through post-launch analysis.
• Proven ability to design, scale, and optimize cross-functional workflows, including across organizations undergoing integration.
• Exceptional communication and presentation skills, with high proficiency in Microsoft Office (specifically Excel) and familiarity with platforms such as Tableau, DMP/DSP/SSPs, and Ad Servers.
• Familiarity with generative AI tools such as ChatGPT, Claude, Microsoft Copilot, or Gemini

Benefits

• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holiday days)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program (EAP)
• Commuter and/or Transit Benefits (if applicable)
• Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.