Sr Product Marketing Manager

Responsibilities

• Go-to-Market Strategy & Execution: Lead and execute GTM strategy for product launches, platform updates, and ongoing marketing programs, aligning product capabilities with customer value and business objectives across cross-functional teams.
• Positioning & Messaging: Develop clear, differentiated product positioning, value propositions, and customer personas, translating complex AI and technical capabilities into compelling stories for retail audiences.
• Release Communications & Adoption: Partner with Product Management to drive product adoption through timely release announcements, feature highlights, and customer-facing enablement materials.
• Sales & Cross-Functional Enablement: Equip Sales and Customer Success with impactful resources, messaging, and training to effectively support new acquisition, upsell, and retention goals.
• Market Insights & Engagement: Engage directly with retail partners, track industry trends, and analyze adoption performance data to continuously refine GTM strategy and product positioning.
• Product Usage & Feature Adoption Reporting: Develop robust product usage and feature adoption reporting to inform product decisions and accelerate customer adoption.
• Case Studies & Value Messaging: Own all case studies and value messaging, establishing processes to keep them current across products, capabilities, retail segments, and geographies.
• Events & External Representation: Support content and activities for major annual events, including Sales Kickoff and NRF, and represent products and solutions to external audiences such as analysts and media.

Requirements

• Experience & Background: 7+ years of product marketing experience (SaaS preferred, retail industry strongly preferred); Bachelor’s degree in marketing, business, or related field preferred.
• GTM & Product Strategy: Proven track record developing and executing GTM strategies, product launch plans, positioning, messaging, and sales enablement programs in close partnership with Product Management.
• Communication & Messaging: Strong ability to translate complex technical/AI concepts into compelling, persona-specific messaging and executive-level presentations for diverse stakeholders.
• Cross-Functional Leadership: Highly collaborative leader skilled at building alignment across Product, Sales, Marketing, and Customer Success to drive product adoption and business value.
• Technical & Analytical Skills: Proficient with modern AI tools, MS Office, and leveraging data to measure GTM effectiveness and optimize performance.
• Work Environment & Travel: Remote, U.S.-based position requiring fluent English (additional languages a plus) and up to 25% travel.