Senior Core Product Marketing Manager

Responsibilities

• Revenue and GTM plan. Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in.
• Commercial model. Shape the pricing, packaging, and monetization approach for your product(s). Make recommendations and carry them through to a decision with cross-functional partners.
• Shared context and systems. Build and maintain the positioning, messaging, and competitive context, plus the skills and workflows, that the PMM team and its AI agents run on.
• Funnel data and insights. Own the funnel for your product(s), from first touch through conversion and expansion. Help shape the dashboards and metrics the team relies on, using them to turn insights into GTM strategy and execution.
• Field readiness. Act as the voice of product, owning field messaging, FAQs, web content, and live enablement for Sales, Customer Success, and reseller partners.
• Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships
• Develop deep insight into customers, segments, and target accounts, and use research, usage data, and buying signals to guide GTM plans and the roadmap
• Build the launch and campaign foundations (plans, templates, assets, standards) that Growth, Content, and Sales execute from
• Work with Product and Engineering on the roadmap, and make the case for what to build next and how it should be priced and packaged
• Work with Sales, Customer Success, Legal, and Marketing leadership to reach decisions on commercial strategy that cross teams

Requirements

• 8+ years of product marketing experience, B2B SaaS preferred
• A track record of owning a GTM plan against a revenue goal or other commercial outcome, and making calls on what to scale, fix, or stop based on data
• Experience shaping pricing, packaging, and monetization, ideally including usage-based or credit-based models
• Hands-on AI proficiency to speed up your work and apply your own judgment to the output
• A high-quality bar for excellent storytelling with the ability to turn complex or technical ideas into a clear narrative that stands out
• Experience owning a funnel, plus strong comfort with funnel metrics and dashboards used to shape messaging, strategy, and decisions
• Experience building a launch or GTM framework from a blank page that others then adopted
• Ability to operate in ambiguity, flex across shifting priorities, and execute in adjacent areas like Growth, Ops and even Sales
• Experience with ecosystem, integration, or reseller partnerships, ideally as a revenue channel
• Proven ability to make strategic recommendations to senior leaders and reach a decision

Preferred

• Nice to have: experience with e-learning creation or delivery tools, including Articulate 360

Benefits

• This position is bonus-eligible. Articulate also offers a robust suite of benefits — visit the website for a full list.