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Articulate

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Country
🇺🇸US🇬🇧UK

Company overview

Articulate develops e-learning software, content, and resources that change the way the world learns. More than 120,000 organizations worldwide, including all 100 of the Fortune 100, have created millions of courses using our online training platform, Articulate 360. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. Learn more about Articulate 360 at https://articulate.com/360 Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 1.2+ million members of E-Learning Heroes at https://community.articulate.com As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees.We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2024: https://articulate.com/about/careers
Founded in 2002
New York, New York, USA
635 employees (90 in marketing)
www.articulate.com
40% recommend to a friend
47% positive business outlook

Salaries

Typical salary range

$173,800 – $260,600

/ yr

Median base

$151,000

Median total

$151,000

Median experience

8 years

Salaries

7

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People

Marketing leadership

Brittany Brown
Brittany Brown
Director, Global Integrated Marketing
At the company for 5 years 2 months
Callie Hawley
Callie Hawley
Director, Content Marketing
At the company for 3 years 4 months
Philip Dawsey
Philip Dawsey
Director of Product Marketing
At the company for 4 years 1 month
Matthew Laamanen
Matthew Laamanen
Lifecycle Marketing Manager
At the company for 1 year 2 months

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount +16.5% year over year

Funding

Total funding

$1.5B

Last raise

$1.5B

Series A, 4 years ago

Funding history

Jul 2021

Series A Articulate · $1.5B

Audience

Monthly website visitors
3.9M
Month over month+4.4%
Quarter over quarter+8.4%
Top sourceDirect (59.6%)
Ad budget per month$142.2K
Average search rank53
Traffic source mix
Direct
59.6%
Search
24%
Referral
15.2%
Paid referral
0.6%
Social
0.5%

LinkedIn followers

Follower count and growth

Total followers

124.7K

12-mo growth

—

Monthly growth

+2.2%

News

Edtech Investment Continues To Soar Even As Schools Return To In-Person Learning
Mar 24, 2022 • Crunchbase News
‘Great Resignation’ Drives Billions In VC Dollars To Upskilling Startups
Feb 10, 2022 • Crunchbase News
The Year’s 10 Biggest VC Funding Rounds: Cruise, Rivian And Lots Of Billion-Dollar Deals
Dec 30, 2021 • Crunchbase News

Links

www.articulate.comLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Open positions5 open marketing positions

Senior Core Product Marketing Manager

Articulate

USA (Remote)

$130K/yr - $172K/yrIn-houseFull-timeSenior level8+ years exp.
20 hrs ago

Director, GTM Strategy, Planning & Analytics

Articulate

USA (Remote)

$164K/yr - $246K/yrIn-houseFull-time
4 weeks ago

Associate Core Product Marketing Manager

Articulate

USA (Remote)

$81K/yr - $108K/yrIn-houseFull-timeIntern/new grad2+ years exp.
4 months ago

Senior Account Executive

Articulate

New York, USA (Hybrid)

In-houseContractSenior level
7 months ago

Sr. Brand Designer II

Articulate

USA (Remote)

$123K/yr - $162K/yrIn-houseFull-timeSenior level8+ years exp.
7 months ago

Articulate insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2002
Headquarters
New York, New York
Employees
201-500
16.5% growth last 12mo
Marketing team
90
14% of company
27 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 16.5% last 12 months · More mature · Last funding 3+ years ago
Trend
2022-11-28 -> 2025-11-24
Headcount (12 months)
+16.5%
Last funding round
54 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
3.9M
Month over month+4.4%
Quarter over quarter+8.4%
Top sourceDirect (59.6%)
Traffic source mix
Direct
59.6%
Search
24%
Referral
15.2%
Paid referral
0.6%
Social
0.5%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
5 competitor sites
Search traffic: 150.1K organic clicks / 3.6K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
-32,205
Ad budget per month
$142.2K
Average search rank
53
Paid competitors5

G2 quick view

Shows G2 rating and review trend.

Main result
9.1 / 5
146 reviews saved
Reviews month over month
—
Reviews quarter over quarter
-24%
Reviews year over year
+0.8%

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

124.7K

12-mo growth

—

Monthly growth

+2.2%

Job openings

Shows open jobs, growth, and role changes.

Main result
6 open jobs
Open jobs trend: -0.4%
Trend
2023-06-01 -> 2025-12-01
Open jobs growth
-0.4%
Biggest role change
sales: +1%
Latest open role
Senior Analytics Engineer II

Marketing leader strength

Shows how strong marketing leadership looks at company level.

Medium
Marketing is represented at senior leadership level. Typical leader time at company: 2.4 years.

Founder or CEO

Saved founder and CEO profiles.

Edwin Scholte
Edwin Scholte
President and Chief Financial Officer

Marketing team size

Shows saved marketing team size.

90
14% of the company • 27 saved marketing people

Hiring manager

Shows saved hiring contacts for this job area.

Angela Kiniry, SPHR, SHRM-SCP
Angela Kiniry, SPHR, SHRM-SCP
Chief People Officer

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 90.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.3 / 5
Culture
3 / 5
Diversity & inclusion
3.1 / 5
Recommend to a friend
40%
Positive business outlook
47%

Funding

Shows saved funding data.

Total funding
$1.5B
Last raise
Series A
4 years ago
Funding details
Amount raised
$1.5B
Last round
Series A
Last fundraise
4 years ago

News

Shows saved company news.

Edtech Investment Continues To Soar Even As Schools Return To In-Person Learning
Mar 24, 2022 • Crunchbase News
‘Great Resignation’ Drives Billions In VC Dollars To Upskilling Startups
Feb 10, 2022 • Crunchbase News
The Year’s 10 Biggest VC Funding Rounds: Cruise, Rivian And Lots Of Billion-Dollar Deals
Dec 30, 2021 • Crunchbase News

Marketing leadership

Shows saved marketing leaders.

Ken DeBlois
Ken DeBlois
Director of Product, Platform & Growth
Elizabeth Panska
Elizabeth Panska
Senior Director, Digital Customer Engagement
Philip Dawsey
Philip Dawsey
Director of Product Marketing
Callie Hawley
Callie Hawley
Director, Content Marketing
Kaitlin Pell
Kaitlin Pell
Design Director, Brand
Brittany Brown
Brittany Brown
Director, Global Integrated Marketing