Associate Core Product Marketing Manager

USA (Remote)

$81K/yr – $108K/yrIntern/New Grad2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own product marketing orchestration for go-to-market, launches, and stakeholder alignment, focusing on shaping messaging and assets for revenue teams; pulls in market intel from research and competitive landscape to inform GTM plans.

  • Build foundational product marketing processes including GTM, segmentation, messaging, and persona research.
  • Lead cross-functional launches and quarterly product releases with marketing, product, content and design.
  • Synthesize market, customer, and competitive intelligence to inform GTM plans and revenue assets.

Job Description

Responsibilities across product marketing, launches, audience definition, and revenue assets.

  • Build foundational product marketing processes through supporting projects such as: go-to-market strategy, persona research, segmentation, messaging and much more.
  • Manage cross-functional projects, such as our quarterly product releases - bringing together key stakeholders, helping to define audience and messaging
  • Perform research on Articlate’s market, customers and competitors - uncovering trends, competitor details and compelling events to incorporate into go-to-market plans.
  • Support product and feature launches, working in collaboration with integrated marketing, product, content and creative teams to execute multi-channel launches that effectively drive customer acquisition and retention.
  • Help with strategy and execution of physical and virtual events with project management, messaging, content and insights.
  • Contribute to assets for our revenue generation teams throughout the sales and customer success process (e.g pitch decks, brochures, sales sheets, battlecards, etc.)

Requirements across qualifications and capabilities for the role.

  • 2+ years in product marketing or related roles such as marketing, product management, or management consulting. B2B SaaS experience is a plus.
  • Organized and detail-oriented: Strong project management skills, with the ability to juggle multiple projects
  • Entrepreneurial: Self-starter with a positive, get-it-done mindset
  • Fast learner: Open to picking up new skills and quickly adapting to unstructured, ambiguous situations
  • Strong communicator: Able to adapt your communication to best reach your audience, both for internal audiences and customer-facing messages
  • Collaborative: Ability to build relationships and partner effectively with internal and external stakeholders at all levels
  • Data-orientation: Ability to synthesize qualitative and quantitative research to make informed business decisions
  • Bachelor’s degree required

Benefits include bonus eligibility; Articulate offers a robust suite of benefits. See website for details.

Articulate

3.3 Glassdoor

Articulate develops e-learning software, content, and resources that change the way the world learns. More than 120,000 organizations worldwide, including all 100 of the Fortune 100, have created millions of courses using our online training platform, Articulate 360. With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360. Learn more about Articulate 360 at https://articulate.com/360 Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 1.2+ million members of E-Learning Heroes at https://community.articulate.com As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees.We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2024: https://articulate.com/about/careers

Founded in 2002
New York, New York, USA
635 employees (90 in marketing)
40% recommend to a friend
40% CEO approval

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$142.2K
Traffic Source Mix
Search
24%
Direct
59.6%
Referral
15.2%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~635

Marketing Team

Marketing Team Size
44 (7% of company)
Median Career Experience
12 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Series A, 4 years ago

Funding History

  • Jul 2021
    Series A • $1.5B