Product Marketing Manager-SSE

Responsibilities

• Positioning and messaging: Develop clear, differentiated SSE messaging that connects Cato’s capabilities to customer challenges, buying priorities, and business outcomes. Tailor the story for security leaders, technical evaluators, and business stakeholders.
• Product launches: Lead product marketing for priority SSE launches, aligning audiences, messaging, content, and field readiness across teams. Define launch objectives and assess results with your cross-functional partners.
• Content and thought leadership: Create presentations, blogs, white papers, eBooks, webinars, and other assets that explain complex security topics, support buying decisions, and contribute to demand generation.
• Competitive insight: Translate market research, customer feedback, and competitive analysis into differentiated messaging, practical battle cards, and guidance sellers can use in customer conversations.
• Sales and partner enablement: Equip global sales, sales engineering, and partner teams with messaging, presentations, training, and objection-handling resources. Build their ability to explain Cato’s SSE value consistently and effectively.
• Regional sales support: Partner with sales teams on selected strategic opportunities in Western North America. Join sales calls, deliver the SSE story, connect capabilities to customer priorities, and support deal progression alongside the assigned SE.
• Customer and market feedback: Turn insights from customer conversations, sales engagements, and market research into recommendations for messaging, content, launch plans, and product priorities.
• Cross-functional execution: Work with Product Management and Marketing on customer stories, events, campaigns, and analyst briefings, ensuring a consistent SSE narrative across channels.

Requirements

• At least four years of product marketing experience in cybersecurity, with demonstrated contributions to positioning, launches, content, and sales enablement.
• Strong technical fluency in security and networking, with the ability to understand SSE capabilities and explain their relevance to customer needs.
• Demonstrated ability to translate complex technical concepts into clear business value for both technical and executive audiences.
• Strong writing and presentation skills, supported by examples of customer-facing content, presentations, or enablement materials.
• Experience collaborating with Product Management, Sales, Sales Engineering, and Marketing to deliver shared priorities.
• Ability to use customer research, competitive intelligence, and performance data to improve messaging and marketing decisions.
• Strong prioritization and project management skills, with the ability to manage multiple initiatives across a global team.
• An engineering degree or equivalent hands-on experience in cybersecurity, networking, or a related technical field.

Preferred

• Eight or more years of product marketing experience in cybersecurity.
• Direct experience marketing SSE, SASE, or related cloud-delivered security solutions.
• Experience supporting enterprise sales opportunities through customer presentations, value messaging, and competitive positioning.
• Previous experience in engineering, sales engineering, technical marketing, or another technical customer-facing role.