Product Development & Marketing Manager

Responsibilities

• Own the competitive landscape from the product perspective, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing and packaging across supplement and topical hair care.
• Build and maintain a centralized competitive intelligence hub, including product benchmarks, claims and ingredient matrices and pricing architecture, that serves as the single source of truth for the team and cross-functional partners.
• Support the Sr. Manager and Consumer Insights team to bring consumer research together with competitive and product intelligence, organizing the combined view into clear opportunity assessments and product recommendations.
• Deliver regular competitive readouts that flag threats and whitespace, and use them to inform the innovation pipeline and roadmap.
• Build compelling business cases for new concepts, including market sizing, consumer rationale, pricing, volume forecasts and margin targets, to secure stage-gate approval.
• Execute the stage-gate process and all deliverables for assigned projects across supplements and topicals, from ideation and concept through development, commercialization and launch.
• Write product, creative and copy briefs, defining the target consumer, benefits, claims ambition, format and cost targets, grounded in competitive benchmarks and product differentiation as approved by leadership.
• Develop product claims in partnership with Formulation and Clinical & Medical Affairs, grounded in how ingredients and studies support efficacy. Own them through Regulatory and Legal review to final approval for packaging, marketing and launch materials.
• Drive feasibility reviews with Packaging, Operations and Supply Chain for each concept. Confirm it can be manufactured, scaled and hit target cost of goods (COGS) and margin before each stage gate, and resolve any issues that would affect launch timing, raising risks to leadership as needed.
• Develop product positioning, value propositions, naming direction and core messaging that set new launches apart from the competition, aligning with senior Product and Brand leadership.

Requirements

• 5+ years in product development, innovation and/or product marketing within supplements, OTC, beauty or personal care; hair care or skincare preferred
• Proven track record of taking products from concept to launch through a cross-functional stage-gate process, ideally across omnichannel businesses
• Demonstrated experience conducting competitive analysis and product benchmarking, with the ability to organize complex market and consumer information into clear, actionable recommendations
• Strong business acumen, including building business cases, forecasts and pricing recommendations
• Working knowledge of claims substantiation and regulatory considerations for structure/function and/or cosmetic claims (FDA, FTC & NAD), including taking claims through Regulatory and Legal review
• Experience writing product, creative and copy briefs that drive clear, on-strategy work
• Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language
• Highly organized and detail-oriented; thrives managing multiple projects and shifting priorities in a fast-paced environment
• Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus
• Excellent written and verbal communication and cross-functional collaboration skills

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA/HSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend