Sr. Product Marketing Manager, AdTech (Remote)
Medscape
USA (Remote)
$95K/yr - $105K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Product Marketing Specialist
Charlotte, NC (Hybrid)
$89K/yr – $102K/yrMid Level3+ years expFull time
Posted 3 hrs ago
Job Summary
Own the development and delivery of enterprise messaging and enablement content, collaborate across Product, Sales, and Marketing, and drive GTM assets and event support to grow pipeline.
- Define messaging frameworks and value propositions
- Create enablement materials and sales assets
- Align with product and demand generation to boost pipeline
Job Description
Responsibilities
- Product & Solution Messaging
- Translate complex product capabilities into clear, compelling value propositions tailored for enterprise and mid-market audiences.
- Develop messaging frameworks, positioning statements, and proof-point narratives that highlight business impact and differentiation.
- Collaborate with Product Management and Sales to align messaging with go-to-market priorities.
- Content Creation & GTM Asset Development
- Create engaging content across multiple formats including website copy, social posts, blogs, email campaigns, product one-pagers, sales decks, and thought leadership content.
- Support demand generation programs through webinars, thought leadership content, digital campaigns, and customer stories.
- Ensure consistent tone, design alignment, and brand storytelling across all marketing channels.
- Sales & Revenue Alignment
- Develop enablement materials such as pitch decks, one sheets, battlecards, discovery guides, and objection-handling resources.
Requirements
- Bachelor’s Degree and 3–5 years experience in marketing, content, product marketing, or a related field.
- Strong written, verbal, and presentation skills with the ability to clearly communicate value and differentiation.
- Ability to grasp technical concepts and translate them into customer-friendly stories.
- Experience building content for sales, marketing campaigns, or customer-facing channels.
- Data-driven mindset with the ability to analyze performance metrics and make recommendations.
- Highly organized with strong project management skills and the ability to manage multiple priorities.
- Familiarity with B2B SaaS, supply chain, or enterprise software is a plus.
- Experience with AI tools or marketing automation systems is a plus.
- Demonstrated success in developing messaging frameworks and creating effective sales enablement content.
- Proven ability to collaborate and influence cross-functional teams in a fast-paced environment.
Preferred
- Familiarity with B2B SaaS, supply chain, or enterprise software is a plus.
- Experience with AI tools or marketing automation systems is a plus.
Benefits
- Competitive salary packages
- Comprehensive medical, dental, vision, and life insurance benefits for you and your family
- Flex PTO for exempt employees and competitive PTO for non-exempt
- Paid parental leave for eligible employees
- 401(k) matching
- Tuition reimbursement on approved programs
- Great health & well-being benefits including Teladoc for general medical and mental health care
- Benefits are only applicable to full-time employees, those who work 30 hours or more weekly.
iTradeNetwork, Inc.
3.3 Glassdoor
iTradeNetwork is a leading supply chain management platform for the food and beverage industry, enhancing efficiency, visibility, and collaboration. We offer solutions for procurement, food safety, transportation, spend management, and data services. Our platforms helps retailers, growers, manufacturers, operators, and distributors streamline operations, ensure compliance, and optimize costs.With over 2,500 trading partners and $50 billion in annual transactions, iTradeNetwork is a key player in the perishables supply chain.
Founded in 1999
Pleasanton, California, USA
247 employees (10 in marketing)
52% recommend to a friend
60% CEO approval
Salaries
Posted range
$89K/yr – $102K/yr
Taken straight from the job posting.
The middle of this range ($96K) is 12% above the median base salary for Product Marketing Specialist roles in the United States ($85K).
Product Marketing Specialist median pay in the United States
Most pay falls between $76K and $92K. Based on 62 salaries.
Marketing Team
Marketing Team Size
3 (1% of company)
Median Career Experience
12 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
266.5K
Traffic Source Mix
Search
23.1%
Direct
70.2%
Referral
3.5%
Social
2.8%
Paid
0.2%
Headcount Trend
Current headcount: ~247
News about iTradeNetwork, Inc.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
