Responsibilities

• In this role, you'll serve as a critical bridge between product development and go-to-market execution, translating nascent and rapidly evolving advertising solutions into compelling narratives that help advertisers understand the value of these formats and drive adoption at scale.
• You'll partner closely with Product Management, Go-to-Market, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence.
• You'll own the end-to-end marketing lifecycle for growth and emerging products — from informing the product roadmap through voice-of-customer research to crafting positioning and messaging that differentiates these solutions in a market where advertiser understanding is still forming.
• Your work will directly influence how advertisers discover, test, and scale investment in formats that are central to Amazon Ads' long-term growth, helping connect the dots between individual product capabilities and the broader multi-format advertising opportunity.
• You'll need to balance strategic thinking with tactical execution, moving seamlessly from conducting advertiser research to developing sales enablement materials to presenting product vision to senior leadership.
• Comfort with emerging technology, evolving measurement frameworks, and fast-moving product roadmaps is essential.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave