Sr Prod Mgr, Marketing

Responsibilities

• Provide direction and guidance based on expert understanding of internal and external device and market dynamics (e.g., product functionality, lifecycle, voice of customer research, clinical evidence) to new product development (NPD) project teams
• Design, collect, and interpret market research and voice-of-customer (VOC) strategies in order to define unmet needs and product requirements for early-stage product lines
• Build trust with key opinion leaders (KOLs) to anticipate the future market environment, changes in economic climate, the onset of new competitors (including substitutes and adjacent players), and future needs for current and future customers
• Plan and execute marketing projects and activities, with accountability for successful completion, including VOCs, physician visits, needs prioritization, etc. to drive the development of product requirements
• Support technical teams during design validations, usability studies, and the development of instructions for use (IFUs) and physician training
• Drive alignment by influencing with data and effectively collaborating with cross-functional partners, especially R&D and Clinical peers
• Identify, track, predict, and prepare for the onset of new competitors including adjacent players
• Define differentiated value propositions, positioning, and messaging for internal product lines
• Partner with creative agencies for development of product images, animations, and naming
• Review design control documents and labeling through Marketing lens to ensure accuracy, clarity, and timely execution

Requirements

• Bachelor's Degree in related field, 8+ years of relevant work experience in medical device marketing or healthcare industry required OR
• Master's Degree or equivalent in related field, 6+ years of relevant experience in medical device marketing or healthcare industry

Preferred

• Medical device experience with a self-starter mindset and track record of flexing as business needs evolve
• Understanding of marketing across the product lifecycle, including clinical, competitive, and physician engagement strategies
• Ability to translate complex clinical and market insights into clear, actionable marketing strategies, inputs, and messages
• Excellent strategic thinking and communication skills, with the ability to influence cross-functional and senior stakeholders
• Strong collaboration skills across marketing, strategy, R&D, clinical, and regulatory teams
• Ability to manage multiple priorities in an ambiguous, evolving environment
• Strong analytical mindset with ability to track performance and optimize marketing impact
• Ability to build trusted relationships with physicians and key opinion leaders
• Ability to operate with high ownership, productivity, accountability, and adaptability
• Ability to execute comprehensive marketing strategies with supporting plans and tactics

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.