Sr. Principal, Corporate Brand Programs and Partnerships

Austin, TX (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 5 days ago

Job Summary

Own and drive the corporate brand program strategy, activation, and asset management, aligning with CEO Communications and executive needs across events, partnerships, and measurement.

  • Strategic program ownership and activation oversight
  • Asset library development and maintenance
  • Partnership development and collaboration

Job Description

Responsibilities

  • Own Corporate Brand Program Strategy and Execution
  • Develop annual strategy for corporate brand initiatives, defining business objectives, key audiences, narrative platforms, activation calendar, and success metrics.
  • Plan quarterly activation - determining which initiatives show up where and when. Own monthly and day-to-day execution, coordination, and optimization of active programs.
  • Coordinate stakeholders and brief the creative teams on what assets and production are needed to support the messaging that CEO Communications is developing. Provide strategic direction on audience, context, and success criteria.
  • Measure program performance, track KPIs (industry perception, thought leadership positioning, earned media reach, engagement), and report results.
  • Partner with CEO Communications
  • Work closely with CEO Communications to ensure clear ownership of responsibilities: you own program strategy and activation; they own CEO voice, messaging, and content.
  • Provide CEO Communications with comprehensive program briefings and updates so they can prepare the CEO appropriately. Respond to their narrative direction by translating it into program and creative strategy.
  • Coordinate timing so that messaging strategy is locked before creative production begins. Ensure weekly alignment on upcoming events, programs, and executive appearances.
  • Build and Maintain a Modular Asset Library

Requirements

  • 15+ years leading corporate brand programs, advocacy campaigns, or thought leadership initiatives across complex organizations. Agency-side corporate practice or in-house corporate brand experience preferred.
  • Bachelor's degree or equivalent experience.
  • Proven track record developing and executing multi-year corporate brand strategies with measurable impact on brand perception, industry positioning, and business outcomes.
  • Experience managing the full cycle of corporate programs - from strategy through launch, execution, measurement, and optimization.
  • Demonstrated experience planning and executing major corporate events, industry conferences, or large-scale activations.
  • Track record developing and stewarding strategic partnerships with clear objectives and measurable outcomes.
  • Strong program management capabilities - managing timelines, budgets, deliverables, and multiple concurrent workstreams.
  • Proven ability to influence across matrixed organizations without direct authority. You navigate stakeholders confidently and move work forward.
  • Experience coordinating with senior executives - understanding their needs and delivering preparation and materials that make them more effective.
  • Strong business acumen. You think in terms of objectives and impact, not just activities.

Benefits

  • Inclusive and Competitive medical, Rx, dental, and vision coverage
  • Family forming benefits
  • 13 Paid Holidays
  • Flexible Time Off
  • 8 hours of paid Volunteer Time off
  • Immediate eligibility into Company 401(k) plan with 3.5% company match
  • Tuition Reimbursement program for degreed and non-degreed programs
  • 1:1 personalized Financial Planning Sessions
  • Student Debt Retirement Savings Match program
  • Free snacks and refreshments in each office location
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