Responsibilities

• Serve as the primary marketing liaison to product and engineering infrastructure teams, translating marketing needs into scalable Mar Tech requirements and driving alignment across cross-functional stakeholders
• Lead Airtable-based marketing operations, including workflow design and process optimization, while identifying and piloting AI-powered workstreams that increase team efficiency and execution velocity
• Own end-to-end measurement and attribution strategy for partner marketing programs, connecting marketing investments to business outcomes including partner acquisition, retention, and advertiser growth
• Identify and manage the data signals and audience inputs required to enable ADSP-powered, journey-based marketing at scale — including signal architecture, activation frameworks, and continuous optimization loops
• Collaborate with product, data science, and analytics teams to advance measurement infrastructure and surface insights that inform strategic decision-making
• Serve as the connective tissue between senior marketing leadership and product teams, translating strategic goals into clear requirements and driving alignment across stakeholders with competing priorities

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience in online advertising, marketing, sales or digital media
• Experience with test and learn, marketing optimization, and experimentation

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience using data and metrics to measure impact and determine improvements

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave