Responsibilities

• The Global Blueprint: Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks).
• Audience Segmentation: Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations.
• Media Mix Modeling (MMM): Direct global budget allocation across regions based on historical performance, market maturity, and business priorities.
• Strategy to Execution: Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks.
• Cross-Border Alignment: Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms.
• Agency Management: Oversee global media agency relationships and provide governance models for local agencies selected by regional teams.
• Spend Monitoring: Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI.
• Rigorous Testing & Optimization: Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices.
• Attribution & Analytics: Partner with Web Analytics and Data Engineering teams to build unified global dashboards (e.g., PowerBI, Tableau), establishing standard KPIs (CAC, LTV, ROAS, CPA) across all markets.

Requirements

• Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field with 7+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.
• Advanced Degree in Marketing, Business, Data Analytics, or a related field with 5+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience

Preferred

• Prior experience in MedTech, Medical Devices, Biotech, or Digital Health is highly preferred. Direct experience navigating highly regulated spaces (FDA, GDPR, HIPAA) is a major plus.
• Expert-level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager).
• Deep familiarity with healthcare marketing restrictions, patient privacy standards, and localized compliance (e.g., EU-MDR).
• Advanced data literacy—ability to translate raw media analytics across multiple regions into clear business insights for executive leadership.
• Proven ability to work flexibly across global time zones and influence cross-functional teams without direct authority.

Benefits

• MiniMed offers a competitive salary and flexible benefits package
• At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
• Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements.