Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
2 days ago
Sr. Paid Media Manager
Los Angeles, CA (On-site)
$136K/yr – $230K/yrSenior LevelFull time
Posted 3 weeks ago
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Job Summary
Own the global paid media architecture for a regulated health product, turning cross-market strategy into a repeatable playbook and budget governance.
- Own global media strategy, MMM and budget allocation across regions to maximize ROI.
- Build playbooks, SOPs, and asset frameworks for EMEA/APAC/AMER, and govern cross-border execution with compliant guidelines.
- Lead measurement, dashboards, and A/B testing to synthesize local learnings into global best practices.
Job Description
Responsibilities
- Global Strategy & Media Architecture
- The Global Blueprint: Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks).
- Audience Segmentation: Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations.
- Media Mix Modeling (MMM): Direct global budget allocation across regions based on historical performance, market maturity, and business priorities.
- Regional Governance & Collaboration
- Strategy to Execution: Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks.
- Cross-Border Alignment: Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms.
- Agency Management: Oversee global media agency relationships and provide governance models for local agencies selected by regional teams.
- Financial Stewardship, Performance & Optimization
- Spend Monitoring: Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI.
Mini Med
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