Responsibilities

• Develop and execute comprehensive digital marketing strategies that support Lacoste's brand and business objectives.
• Create and manage full-funnel campaigns across awareness, consideration, conversion, and retention stages: - Top of Funnel (TOF): Brand awareness, audience growth, and storytelling - Middle of Funnel (MOF): Engagement, product discovery, and consideration - Bottom of Funnel (BOF): Conversion, loyalty, and customer retention
• Ensure campaigns authentically reflect Lacoste's unique positioning at the intersection of fashion, sport, and culture.
• Partner with E-commerce, CRM, Creative, Merchandising and Brand teams to develop marketing programs that connect product storytelling with commercial objectives.
• Define target audiences, customer segments, and positioning strategies to maximize campaign relevance and effectiveness.
• Develop customer acquisition and retention strategies that increase customer lifetime value and deepen brand engagement.
• Develop Mobile App specific campaigns that drive app-adoption
• Oversee the Affiliate marketing program with support of an agency
• Lead the planning, execution, and optimization of digital campaigns across: - Google - Meta (Facebook & Instagram) - TikTok - Snapchat - Pinterest - CTV/streaming
• Balance performance-driven objectives with brand-building initiatives to drive both short-term results and long-term brand equity.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 5–8 years of experience in digital marketing, growth marketing, performance marketing, or related disciplines.
• Experience working within premium, fashion, lifestyle, sport, retail, or consumer brands preferred.
• Proven track record of developing and managing multi-channel campaigns that deliver measurable business results.
• Experience driving Mobile-App adoption KPIs
• Experience managing agency relationships and external partners.
• Deep understanding of full-funnel customer lifecycle marketing (TOF, MOF, BOF).
• Strong expertise in customer acquisition, engagement, retention, and loyalty strategies.
• Proven experience managing and optimizing budgets across multiple digital channels.
• Hands-on experience with Google Ads

Preferred

• Soft Skills - Passion for fashion, sport, and consumer culture, with an understanding of how these worlds intersect within modern marketing. - Customer-centric mindset with a strong focus on delivering relevant and engaging consumer experiences. - Exceptional communication, presentation, and stakeholder management skills. - Strong storytelling abilities, with the capability to transform insights and performance data into compelling business narratives. - Highly analytical and comfortable making decisions based on data and performance metrics. - Creative thinker with strong campaign ideation and problem-solving skills. - Positive, proactive, and solutions-oriented approach. - Excited by testing, experimentation, and continuous learning. - Strong organizational and project management skills with exceptional attention to detail. - Ability to thrive in a fast-paced, evolving environment and adapt quickly to changing priorities. - Proven ability to collaborate effectively across multiple functions and levels of the organization.