Sr. Paid Media Manager

Responsibilities

• Lead bid management strategies for PPC campaigns (ranging from $10k - $500k monthly spend) primarily on Google, with some activity through Facebook, Bing, Yahoo, Programmatic, Amazon.
• Serve as the daily client-facing contact, working with our clients - addressing questions and requests as they arise.
• Build, drive, and optimize successful Google, Facebook, and other PPC marketing campaigns
• Drive continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, landing page testing, etc.
• Constant ongoing creation of keywords, display banners, and ad copy
• Manage Display network placement lists on AdWords and through other contextual and behavioral advertising platforms.
• Work with cross-functional teams on increasing ad relevancy scores and average ad position
• Interpret trends and make recommendations based on client ROI, CPA, CPC, CTR and ROAS
• Ability to effectively work with designers and developers and comfortable laying out a wireframe for a landing page or sketching new banner ads.

Requirements

• 5+ years in Managing Ad Campaigns
• 3+ years of Google Ads Experience
• 3+ years of Facebook Ads Experience
• A genuine passion for online marketing & paid search/media
• Google Ads & Facebook Ads Certified
• Strong communication skills; able to communicate complex information clearly
• Affiliate marketing experience a plus
• Undergraduate degree in business/marketing or equivalent experience

Benefits

• Top-Tier Competitive Compensation
• Health, Dental, & Vision Insurance (Company Matched)
• Generous 401k (Company Matched)
• Life Insurance (Company Paid)
• 3 Weeks of Paid Vacation & 12 Paid Holidays
• Empowered Work Schedules
• Private Downtown Parking (Company Paid)
• Walking Distance to Greenbelt & BODO
• On-Site Gym & Complimentary Personal Training (Weekly)
• Team Building Events, Catered Lunches & Numerous Company Parties
• Kombucha On Tap!