Senior Paid Media Manager
AdMax Local
USA (Remote)
$90K/yr - $120K/yrIn-houseFull-timeSenior level7+ years exp.
1 day ago
Sr. Paid Media Buyer
Plano, TX (Hybrid)
Salary Not AvailableSenior Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media programs across multiple platforms, turning audience insights and testing into repeatable ROAS gains.
- End-to-end Campaign Ownership: manage multi-channel paid media with tight budgets and ROAS targets across Google, Yahoo, Microsoft, Baidu, Taboola, and Outbrain.
- Audience & Creative Testing: build first/third-party audience strategies and run testing frameworks with in-house creative to improve messaging.
- Data-driven Optimization & Collaboration: analyze performance, spot trends, and drive tests with Strategy & Planning and creative partners.
Job Description
Responsibilities
- Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms to meet and exceed our client acquisition and return on investment goals
- Develop and refine audience strategies using first and third-party data, including segmentation, retargeting, and lookalike modeling
- Perform in-depth data analysis to campaign performance metrics, identify trends and implement data-backed strategies to maximize ROAS
- Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies
- Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains
- Collaborate with platform partners (Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain) to stay ahead of best practices, identify test opportunities and maximize performance
Requirements
- 3+ years of hands-on paid digital media experience as a buyer/planner, digital media analyst, or account manager managing full funnel digital campaigns
- Deep experience managing and optimizing campaigns on ad platforms such as Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain, including audience strategy, creative testing, and budget management
- Analyze and interpret performance data using Excel (formulas, pivot tables).
- Experience applying web analytics tools (Google Analytics, Power BI, or similar) to inform optimization decisions
Benefits
- 100% paid medical, dental and vision premiums for you and your qualifying dependents
- A 50% 401(k) match, up to the IRS maximum
- 20 days of PTO, plus 10 paid holidays
- Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
Fisher Investments
Fisher Investments is an independent, fee-only investment adviser serving clients across three principal business units: US Private Client, Institutional and Private Client International. Together, these groups serve a diverse global client base that includes corporations, public and multi-employer pension funds, foundations and endowments, governments and high net worth families. Fisher Investments was founded in 1979 by Ken Fisher, who served as CEO for 37 years and now serves as Executive Chairman and Co-Chief Investment Officer. Ken wrote the Forbes “Portfolio Strategy” column from 1984 through 2016, making him the longest continuously running columnist in the magazine’s history. He now writes monthly, native language columns in major media organs around the world, spanning more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever. Ken has written 11 books—including 4 New York Times bestsellers—and has regularly appeared on CNBC, Fox Business, Fox News, CNN International, Yahoo Finance, Bloomberg TV, and numerous other financial news outlets.For more information on Fisher Investments, please visit www.fisherinvestments.com. Careers Page: https://www.fisherinvestments.com/en-us/careers Important Disclosures: https://www.fisherinvestments.com/en-us/disclosures Privacy Policy: https://www.fisherinvestments.com/en-us/privacy Community Guidelines: https://www.fisherinvestments.com/en-us/communityguidelines
