Sr. Paid Media Buyer

Tampa, FL (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross‑channel paid media with end to end ownership of audience strategy, testing, and optimization to lift ROAS and acquisition across global platforms.

  • Growth Infrastructure: Own testing programs across audiences, formats, and placements to uncover incremental gains.
  • Demand Gen: Shape first and third party audience strategies with tight collaboration with Strategy and Creative to drive high impact messaging and creative tests.
  • Performance Analytics: Analyze campaign data to identify trends and optimize budget, bids, and targeting for maximum ROAS.

Job Description

Responsibilities

  • Fuel global lead generation by designing, managing and implementing digital media campaigns within digital ad platforms to meet and exceed our client acquisition and return on investment goals
  • Develop and refine audience strategies using first and third-party data, including segmentation, retargeting, and lookalike modeling
  • Perform in-depth data analysis to campaign performance metrics, identify trends and implement data-backed strategies to maximize ROAS
  • Partner closely with Strategy and Planning, and our in-house creative agency to develop high impact ads, creative testing frameworks and messaging strategies
  • Lead ongoing testing programs across audiences, creative, formats, and placements to unlock incremental performance gains
  • Collaborate with platform partners (Google, Yahoo!, Microsoft, Baidu, Taboola, Dianomi and Outbrain) to stay ahead of best practices, identify test opportunities and maximize performance
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Fisher Investments

3.8 Glassdoor

Fisher Investments is an independent, fee-only investment adviser serving clients across three principal business units: US Private Client, Institutional and Private Client International. Together, these groups serve a diverse global client base that includes corporations, public and multi-employer pension funds, foundations and endowments, governments and high net worth families. Fisher Investments was founded in 1979 by Ken Fisher, who served as CEO for 37 years and now serves as Executive Chairman and Co-Chief Investment Officer. Ken wrote the Forbes “Portfolio Strategy” column from 1984 through 2016, making him the longest continuously running columnist in the magazine’s history. He now writes monthly, native language columns in major media organs around the world, spanning more countries and more languages in more total reach than any other, non-syndicated columnist of any type ever. Ken has written 11 books—including 4 New York Times bestsellers—and has regularly appeared on CNBC, Fox Business, Fox News, CNN International, Yahoo Finance, Bloomberg TV, and numerous other financial news outlets.For more information on Fisher Investments, please visit www.fisherinvestments.com. Careers Page: https://www.fisherinvestments.com/en-us/careers Important Disclosures: https://www.fisherinvestments.com/en-us/disclosures Privacy Policy: https://www.fisherinvestments.com/en-us/privacy Community Guidelines: https://www.fisherinvestments.com/en-us/communityguidelines

Founded in 1979
Plano, Texas, USA
5.2K employees (152 in marketing)
70% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
4.4M
Monthly Google Ads Budget
$2.4M
Traffic Source Mix
Search
27.5%
Direct
47.8%
Referral
7.3%
Social
5.7%
Paid
11.5%

Headcount Trend

Current headcount: ~5.3K

Marketing Team

Marketing Team Size
126 (2% of company)
Median Career Experience
12 years
Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Jun 2024
    Private Equity

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