Media Buyer
High Impact Dealer
USA (Remote)
AgencyFull-timeMid level4+ years exp.
18 hrs ago
Sr. Paid Media Analyst
Jacksonville, FL (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Senior Paid Media Analyst responsible for end-to-end campaign analytics across multiple channels, defining KPIs, building dashboards, and translating data into actionable insights. Collaborates with cross-functional teams and improves reporting automation while staying updated on platform changes. Requires 5+ years of paid media analytics and experience building dashboards; benefits include collaborative environment and diverse clients.
Job Description
Responsibilities
- As a Sr. Paid Media Analyst you will be responsible for end-to-end campaign analytics, including strategy, tracking, reporting, optimization, and analysis.
- Lead analytics strategy and reporting across Paid Search, Social, Programmatic, CTV/OTT, Display, and traditional media
- Define KPIs and measurement frameworks for client campaigns
- Analyze performance data to uncover trends, optimization opportunities, and budget reallocation recommendations
- Build and maintain dashboards and reporting systems
- Translate complex data into clear, actionable insights for clients and internal teams
- Prepare and present performance reports and strategic recommendations to clients
- Partner cross-functionally with Media, Strategy, Creative, and Account teams
- Improve reporting automation and stay current on platform and privacy changes
Requirements
- 5+ years of paid media + marketing analytics experience (agency or in-house)
- Bachelorâs degree in Marketing, Analytics, Business, Statistics, or a related field
- Experience analyzing full-funnel advertising performance
- Proven ability to translate campaign data into a narrative story with optimization recommendations
- Experience building dashboards in BI tools (Looker Studio, Tableau, Power BI, etc.)
- Excel/Google Sheets proficiency
- Experience presenting campaign reporting directly to clients
- Strong understanding of key media KPIs
- Ability to manage multiple clients independently in an agency environment
Benefits
- Collaborative environment (4 days in office, 1 day remote)
- Wide diversity of clients and campaigns to diversify your skills and accelerate professional growth
- Flexible work hours and PTO
- 9 paid holidays, limited remote work between Christmas and New Yearâs
- 401k plan with company match
- Paid cell phone service
- Competitive medical, dental and vision insurance, with HSA options
- Dog-friendly office; Bring your Bestie to work!
Dalton
âYou get usâWe hear it from our clients all the time. But it starts by understanding ourselves. So we created a new brand that better represents Daltonââwhat we stand for and what our clients stand to gain by working with us.So who is Dalton?30+ Years. 100+ Employees. 3 Offices. Sure, numbers can give you a snapshot of Dalton, but what about the people behind Dalton? Well, weâre curious, honest, and open â it's why we say âWe Get Peopleâ.Whatâs it like working with Dalton?We tackle problems head on. But weâre not headstrong. We like the work. Each other. And helping our clients win. Maybe that makes us a good fit. Maybe not. Letâs start a conversation and see.
Traffic Signals
Monthly Visitors
2.2K
Traffic Source Mix
Search
50.8%
Direct
24.3%
Referral
4.9%
Social
18.8%
Paid
1.1%
Headcount Trend
Current headcount: ~337
Marketing Team
Marketing Team Size
50 (15% of company)
