Sr Omnichannel Media Manager

New York City, NY (Hybrid)

$120K/yr – $170K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the online growth engine for DTC and retail, coordinating supply, media, and operations to maximize e-commerce profitability and shelf impact.

Growth & channel ownership: manage eatbanza.com, Amazon, and retailer platforms; plan retail media and paid search with clear ROAS targets.
Digital shelf & operations: maintain content, imagery, ratings, and A+ content while forecasting demand and overseeing fulfillment via 3PL partners.

Job Description

Responsibilities

Own the day-to-day management and growth of Banza's e-commerce channels, including eatbanza.com (DTC), Amazon, and other pure-play and retailer.com platforms
Manage digital shelf health across retailers - content, imagery, ratings & reviews, search terms, and A+ content - to maximize conversion and findability
Plan and execute retail media and paid search campaigns (Amazon Ads, Instacart, Criteo, etc.) in partnership with our media agency, tracking ROAS and iterating in-flight
Lead promotional calendar planning for ecommerce channels, coordinating with Sales to align on pricing, timing, and inventory
Partner with Supply Chain and Operations to forecast demand, manage inventory health, and troubleshoot fulfillment issues
Set media KPIs, analyze ecommerce performance (sales, traffic, conversion, subscription retention), and turn insights into clear, actionable recommendations for leadership
Manage relationships with ecommerce and paid media agency and platform partners
Serve as the ecommerce subject matter expert cross-functionally, bringing digital-shelf and DTC best practices into broader brand and innovation conversations
Manage 3PL partners for Shopify sites (eatbanza.com and internal team samples)
Lead inventory management, including product demand planning and monthly reconciliation
Lead fulfillment and marketing kit logistics for all marketing sends (influencer, RDs, PR), product donations

Requirements

5-8 years of experience in performance marketing, growth hacking, quantitative finance, or someone who has built their own e-commerce business, ideally within CPG or food & beverage
Must have hands on experience managing Amazon (Vendor Central or Seller Central) and/or Shopify; demonstrated track record of driving growth
Must have experience planning and executing full funnel paid media campaigns: You understand how to brief an agency, set expectations, and optimize performance
Comfortable owning a budget and a P&L, and able to make the case for investment with data
Analytical and detail-oriented — you love a dashboard, but you can also tell the story behind the numbers
A proactive self-starter who can manage multiple workstreams and vendor relationships at once without a lot of oversight
A strong cross-functional collaborator who can bring Sales, Brand, and Supply Chain along with a plan
Passionate about what Banza's doing!

Benefits

Equity in Banza
Annual Bonus
Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
One Medical Membership
Short Term Disability and Life Insurance
Flexible Spending Account / Health Savings Account
Commuter Benefits
401(k)
Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow

Banza

4.3 Glassdoor

Banza makes beloved foods more nutritious with chickpeas. Since 2014, Banza has been on a mission to inspire people to eat more chickpeas and other beans because of their positive impact on human and environmental health. It all started when Banza introduced the first-ever chickpea pasta and paved the way for the better-for-you category’s existence. Today, Banza is the #1 better-for-you and #5 pasta brand in the U.S., surpassed only by century-old heritage brands. You can find Banza’s beloved pasta, pizza, mac & cheese and waffles in over 26,000 stores nationwide and online. For more information about Banza, head over to www.eatbanza.com or @eatbanza on Instagram and TikTok.

Founded in 2014

New York, New York, USA

103 employees (14 in marketing)

www.eatbanza.com

92% recommend to a friend