Responsibilities

• Lead integrated planning efforts with products, sales and marketing to help drive greater collaboration and deeper storytelling to elevate Medline capabilities and expertise.
• Oversee and strategize around organic social media, including overall social approach/strategy, using proven and leading practices, competitor and best practices research, content development and editorial calendar planning. Also manage social media ambassador program.
• Serve as earned media subject matter expert, developing and implementing media relations plans and efforts. Leverage relationships with key trade and top tier media outlets. Arm spokespeople with key messages. Prep spokespeople with message and media training.
• Produce and/or oversee the conceptualization, design and implementation of communication materials including social media content, press releases, infographics, and Newsroom postings, among others.
• Contribute to Medline’s broader content and editorial calendar of the company’s PR efforts.
• Ensure high quality and strategic work from self and others this role may oversee on projects and programs.
• Supervise work of outside PR agency and freelancers as needed. Ensure ongoing quality of work, business alignment and budget is being met.
• Advise enterprise, senior sales and division leaders on ongoing PR and communications needs.
• Manage the resources and output of the external communications team (PR team). This includes being part of mana ging the annual PR budget and proposing budget for ongoing needs.