Sr Mgr, Product Marketing

Responsibilities

• Manages product line management function for the medical BU by shaping business context, targeting appropriate customer segments, guiding lifecycles of products and services, providing accurate forecasts, and managing profitability across organizational boundaries.
• Assesses business and market viability of new product concepts from Research and Development, Sales, Business Development, Strategic Marketing, Customers, or other inputs.
• Validates market requirements of target segments through market research (customer visits and secondary research).
• Works with internal and external stakeholders to set priorities for product development, balancing resources, schedules, & other tradeoffs.
• Manages Product Managers directly reporting to this position, including personnel items, budgets, activities, mentoring, morale, and skill development.
• Helps define the roles of Product Managers when interfacing with other departments, including Engineering, Strategic Marketing, Sales, Operations, Marketing Communications, and Customer Service.
• On an ongoing basis, makes certain these interfaces are working effectively in both directions.
• Judiciously follows AE processes, especially for product development, and when appropriate provides new tools and processes so Product Managers can carry out their work more effectively.
• With Marketing Communications, Strategic Marketing, Sales, Operations, and Service & Support, directs product introductions, competitive positioning, and pricing guidelines.
• With Marketing Communications, develops and implements product marketing strategies and programs to promote product and product lines

Requirements

• Demonstrated leadership skills, managing a team.
• Excellent face-to-face communication skills and communication across international locations and in a matrix environment.
• Familiarity and track record with business to business negotiations.
• Ability to make effective decisions in the face of ambiguity.
• Good organizational skills.
• Ability to manage multiple priorities and tasks.
• Ability to integrate technical and marketing concepts.
• Willingness to travel in support of company activities.
• Knowledge of AE customers, their applications, and the industries in which they participate.
• Understanding of the company’s products.

Preferred

• Advanced degree, including M.S., Ph.D., or MBA, highly desirable.
• Product experience within the Medical Equipment market is highly desirable.
• Experience working with 3rd party Sales Representatives and Distributors preferred.

Benefits

• Medical - multiple medical plans are available to choose from
• Short and long-term disability and life insurance
• Health savings and flexible spending accounts
• Generous time off policy starting with 3 weeks of paid vacation, 7 days of paid sick time, and 12 paid holidays
• 8 hours of paid volunteer time off
• 8 weeks of paid parental leave for both parents
• Company matched 401(k)
• Tuition reimbursement
• Expanded mental health coverage and employee assistance programs
• Other voluntary benefits include critical illness, accident and hospital indemnity, pet insurance, identify theft, and legal assistance