Sr. Marketing Technology Specialist

Responsibilities

• Own Google Analytics and Google Tag Manager (GTM) strategy, reporting, analysis as well as configure and maintain both platforms
• Own overall reputation management strategy and execution, including administration of Birdeye software
• Manage ILS setup, content and integration
• Manage Yelp, Bing, Apple relationships
• Compile and analyze reporting across reputation management (Birdeye), ILS monthly costs, and Google Analytics
• Manage bulk social media infrastructure, content scheduling and automation for 70+ communities (bulk upload spreadsheets, floor plan images, Canva bulk create templates and branding kits) using software such as Google Drive, Canva, Microsoft Forms and Sprout Social media platform
• Co-lead organic social strategy and execution, including training and supporting team members through an internal Social Media Captain Program
• Co-lead development of paid social strategy for 70+ communities using Meta Ads Manager
• Provide backup PMS and AI support for day-to-day tasks such as online lease setting updates, resident and prospect-facing emails, appointment setting and monitor/troubleshoot scheduling API failures, responding to reviews / review escalations, move-in specials, photo updates, setup tasks, new feature rollouts, etc.

Requirements

• Bachelors degree in Marketing preferred, Advertising, Communications or related field
• 2 - 5 years of marketing and/or administrative experinece in a corporate environment.

Benefits

• Substantial discount on rent (certain restrictions apply)
• Highly competitive compensation
• Health, dental, and vision insurance
• Flexible spending accounts
• Life and AD&D insurance
• Disability insurance
• 401(k) plan with company match
• Generous paid time off (PTO) program for full-time employees
• Additional paid days off: 9 holidays, 2 floating holidays, and 2 designated wellness days
• Education reimbursement