Responsibilities

• Lead the design, implementation, and optimization of integrations across marketing platforms including CDP, CRM, PAM, DAM, email, SMS, and customer engagement systems.
• Provide ongoing operational support, administration, and enhancement for PAM and DAM platforms, ensuring platform reliability, scalability, and alignment with business objectives.
• Collaborate with Marketing, Ecommerce, Analytics, and Data Engineering teams to translate business requirements into scalable technical solutions.
• Architect, support, and maintain API-driven integrations using RESTful services, webhooks, event-based architectures, and middleware solutions across PAM, DAM, and customer engagement platforms.
• Support ingestion, transformation, publishing, archival, and distribution workflows for digital assets.
• Build and maintain automated asset synchronization between DAM/PAM and downstream systems (CMS, ecommerce, email, CDP, PIM, creative tools).
• Monitor platform performance, storage utilization, API health, ingestion failures, and synchronization jobs.
• Optimize asset discoverability, metadata enrichment, and search functionality.
• Build and support real-time and batch data pipelines that synchronize customer profiles, transactional events, consent data, and catalog information across enterprise systems.
• Implement and maintain data mapping, transformation logic, schema validation, and identity resolution processes.
• Monitor, troubleshoot, and resolve integration failures, data sync issues, and messaging delivery problems using platform diagnostics and observability tools.
• Establish operational best practices including monitoring, alerting, documentation, runbooks, and support procedures.
• Partner with cross-functional teams to ensure platform scalability, reliability, performance, and compliance.
• Drive continuous improvement initiatives to optimize API performance, audience synchronization strategies, and data processing efficiency.
• Ensure compliance with privacy and data governance standards including GDPR, CCPA, CAN-SPAM, and consent management policies.
• Support CI/CD and configuration-as-code practices using Git and modern deployment workflows.
• Mentor junior engineers and contribute to technical standards, architectural decisions, and engineering best practices.