Responsibilities

• Serve as a trusted strategic marketing partner to assigned business unit leaders, building deep understanding of priorities, growth opportunities, and business challenges
• Lead the development of integrated marketing and go-to-market strategies that align business objectives member needs, and credit union growth goals, including market expansion
• Implement test-and-learn initiatives – design pilots, evaluation results, and translate learnings into strategic recommendations and scalable approaches
• Represent Marketing in business unit and strategic planning forums, providing insights, and recommendations that influence prioritization, investment decisions, and long-term direction
• Drive cross-functional alignment across products, digital, operations, analytics and member experience teams to ensure cohesive strategy development and execution
• Translate market research, member insights, performance data, and competitive intelligence into clear strategic recommendations that inform positioning, campaign direction, and sequencing
• Establish success measures and evaluate marketing effectiveness across channels and markets, assessing impact against objectives and identifying optimization opportunities and future targets
• Partner closely with marketing analytics to ensure strategies are grounded in robust data, meaningful performance metrics, and business unit goals
• Provide strategic guidance and recommendations to the AVP to ensure business unit marketing efforts are aligned, prioritized, and optimized across the
• Function as a subject matter expert for assigned products, services, and markets by continuously assessing competitive, economic, and regulatory dynamics and recommending strategic adjustments to positioning and approach

Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Business Analytics, Management, Communications, or related field; equivalent work experience may be substituted in lieu of a degree
• Minimum of seven (7) years of progressive experience in strategic marketing, go-to-market (GTM) strategy, business-line marketing, or enterprise marketing strategy roles required; experience supporting market entry, market expansion, or emerging market strategies a plus
• Minimum three (3) years’ experience partnering with Sr. leaders (AVPs, VPs, executives, C-Suite) and influencing strategic decisions, priorities, or investment outcomes through data-driven recommendations required
• Demonstrated experience managing and influencing agency and external partners to deliver against strategic program and campaign objectives, timelines, and performance expectations
• Experience supporting new digital products, platforms, or innovative growth models including organizational adoption or pilot-to-scale transitions a plus
• Experience with CRM platforms and marketing automation software tools strongly preferred
• Willingness to travel as required for business needs, strategic initiatives, and professional development