Responsibilities

• Plan, execute and manage customer education advertising strategies and campaigns to support programs such as financial assistance, energy management, electrification, mobile app, and other offerings as needed.
• Coordinate advertising plans and tactics across multiple departments, align advertising content and media with marketing objectives, and measure effectiveness of advertising efforts.
• Manage creative and media agencies, and internal processes, to ensure campaigns are executed accurately, on time, and align with brand standards and company goals.
• Own and manage advertising budgets, including contracts and invoices, to ensure all campaigns remain within budget.
• Position may be required to work extended hours, including 24 x 7 coverage during storms or other energy delivery emergencies.

Requirements

• Bachelor's degree in Marketing or other relevant field
• 4-7 years relevant experience or equivalent
• Strong oral and written communication skills
• Strong leadership and project management skills
• In lieu of a degree, 6-9 years of relevant experience

Preferred

• Experience working in an advertising agency environment
• Understanding of both advertising creative and media processes and metrics
• Experience with vendor management
• Strong business acumen
• Budget management experience
• Knowledge of customer segmentation strategies
• Familiarity with utility industry a plus

Benefits

• Annual Bonus for eligible positions: 15%
• 401(k) match and annual company contribution
• Medical, dental and vision insurance
• Life and disability insurance
• Generous paid time off options, including vacation, sick time, floating and fixed holidays, maternity leave and bonding/primary caregiver leave or parental leave
• Employee Assistance Program and resources for mental and emotional support
• Wellbeing programs such as tuition reimbursement, adoption and surrogacy assistance and fitness reimbursement
• Referral bonus program