Responsibilities

• Develop, implement, and evaluate marketing and promotion plans supporting commercial activity and destination marketing across Burlington, including neighborhood districts, events, and businesses.
• Manage marketing and promotion plans for departmental initiatives such as Micro-Business Alliance, workforce development projects, business grants, and the revolving loan fund.
• Provide insight into consumer behavior and marketing best practices.
• Leverage public relations and communications opportunities to advance the mission, awareness, and community outreach for CSM and the small businesses citywide.
• Manage and uphold CSM and LB brand standards while strengthening overall brand identity and awareness to promote and support economic activity with the City of Burlington.
• Design digital and print materials for events, promotions, and communications including but not limited to banners, posters, counter cards, social media assets, print advertisements, etc. As well as oversee and manage external designers when projects require outsourcing.
• Manage and curate photography and digital asset libraries, coordinating with creative partners to maintain high-quality, updated visuals
• Lead copywriting for CSM, LB, and departmental projects
• Supervise the Marketing Coordinator and effectively communicate the department’s goals and vision.
• Oversee all marketing and social media content that is produced and distributed by the department.

Requirements

• Ability to actively support City diversity, equity, and cultural competency efforts within stated job responsibilities and work effectively across diverse cultures and constituencies.
• Demonstrated commitment to diversity, equity, and inclusion as evidenced by ongoing trainings and professional development.
• Bachelor’s Degree in Marketing or related degree and three (3) years’ experience in communications, marketing, and/or public relations required. Additional experience may be substituted for a degree requirement on a two-for-one year basis.
• Knowledge of business improvement districts and retail sales preferred. Strong understanding of design as it relates to marketing and communication
• Experience in copywriting
• Experience in brand development and management
• Experience developing and implementing marketing and communication strategies.
• Experience developing and managing marketing and advertising budgets.
• Ability to manage multiple high-involvement projects simultaneously
• Ability to represent the Marketplace Department and Marketplace Commission in situations requiring public speaking.