Responsibilities

• Develop, maintain, and establish the vision for the successful architecture, process, communication, reporting, development, and performance of high-impact campaigns and full marketing funnels that drive incremental revenue.
• Work with growth team members, key stakeholders, suppliers, and the marketing planning & analysis team to identify and prioritize campaign targets, forecasts, and budgets.
• Lead growth marketing initiatives, including the development and iteration of ads, optimization of media, and driving micro- and macro-conversions in a variety of channels and calls-to-action, including engagements, opens, clicks, ecommerce transactions, and form fills.
• Partner closely with the content team to drive the development of content in a variety of formats (webinars, ebooks, videos, etc.) to support the full marketing funnel, with a heavy emphasis on lead magnets that provide real educational value while generating leads and revenue.
• Develop all marketing campaign elements, including products and services featured, creative, messaging, calls to action, content, customer insights, business partner engagement, etc.
• Collaborate with the customer acquisition team leaders to optimize campaign components for each channel, including digital, email, social, print, display, organic SEO, PPC, events, direct mail, etc.
• Ensure the delivery of timely, relevant, and straightforward reporting on campaigns and proactively intervene in underperforming campaigns with appropriate adjustments to improve the performance of in-flight campaigns as well as future campaigns.
• Partner with the Revenue Operations team to track leads from inception to close, including revenue tracking.
• Support sales enablement by developing and distributing sales collateral, coordinating events and conferences, and preparing campaign strategy presentations for stakeholders, including senior leadership.
• Apply knowledge of financial services marketing (banking, wealth management, equipment finance, or practice finance) to develop relevant campaigns, optimize CRM-based lead tracking, and support organic social media strategy across applicable verticals.

Requirements

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience. Including 3+ years’ experience in digital marketing strategy and implementation, in a B2B or B2C environment
• Knowledge of digital marketing, marketing automation, and expertise in creating customer journeys in the online space
• Experience creating digital media strategy and campaigns, resulting in lead generation and revenue
• Ability to coordinate the creation of digital content, such as email campaigns, digital ads, product flyers, website, and PPC
• Experience in developing and executing social media, webinar, and nurture campaigns
• Experience in measuring and reporting digital campaign effectiveness; working knowledge of Google Analytics and a Marketing Automation platform is a plus
• Strong analytical skills with an understanding of web metrics and digital analytics to report on digital campaign results and identify performance metrics
• Project management skills and critical attention to detail
• Establish collaborative working relationships at multiple levels within the organization
• Minimum Education: Bachelor's degree or global equivalent; Master's preferred.

Preferred

• Typically, a Bachelor's Degree or global equivalent in a related discipline. Master's degree or global equivalent a plus. May hold one or more industry certifications; a professional certification may be required to advance.

Benefits

• Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.