Sr. Marketing Specialist - Construction

Responsibilities

• Work across BV Operations and segments (such as Power), and sub-brands such as BVCI and OCI to implement an integrated marketing plan that enhances the company’s construction brand, differentiates it from competitors, and communicates its value to clients.
• Manage implementation of marketing strategies and tactics to support construction talent acquisition teams.
• Collaborate with internal teams to understand construction culture and capabilities, then help articulate construction differentiation and value internally and externally.
• Support the development of competitive analyses, market research, and proprietary research to understand market trends, competitor positioning, competitive capabilities, and industry marketing campaigns and tactics.
• Ensure integrity of Black & Veatch, BVCI, and OCI brands across internal and external marketing and communications.
• Coordinate with functional marketing teams to implement and manage tactical campaign execution.
• Support client-facing marketing activities, including industry events, association engagement, and coordination with account teams.
• Work closely with the marketing communications team to develop storytelling programs that elevate the reputation of BV construction internally and externally; amplify the pride of construction teams through the projects and value they create around the world.
• Plan, schedule, manage, and promote content through owned digital channels, including the website and social media channels in coordination with communications and social media teams.
• Support digital marketing campaigns, social media, website content, partner marketing, and promotional and marketing communications that contribute to audience engagement and growth.

Requirements

• Bachelor's degree in marketing, communication or a related field; or equivalent experience
• 6+ years related experience
• All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.

Preferred

• Excellent communication skills, including written and verbal.
• Strong track record of managing marketing campaigns day-to-day within a complex and matrixed B2B environment, particularly in a services industry.
• Thrives in a fast-paced environment, managing multiple campaigns, events, and stakeholders simultaneously.
• Strong collaboration and teamwork skills; ability to effectively work across diverse teams and geographic locations is a must.
• Execution-focused mindset, with exceptional attention to detail.
• Understands the integrated marketing mix to support digital and traditional marketing efforts.
• Continuously explores new and innovative ways to deliver smarter, more effective campaigns, including with AI.
• Familiarity with construction processes and operations and/or recruitment marketing.
• Ability to travel by plane, navigate construction sites, and participate in tradeshows and recruiting events that may require long periods of standing and interacting with constituents.

Benefits

• Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
• To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
• A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union.
• Professionals may also be eligible for a performance-based bonus program.
• We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
• By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.