Responsibilities

• Design, implement, and enforce the end-to-end marketing operations framework — the rules of engagement for how campaigns are requested, scoped, planned, produced, and launched.
• Establish intake processes, prioritization criteria, and approval gates that ensure the right campaigns get the right resources at the right time.
• Define and maintain campaign planning playbooks, templates, SLAs, and best practices that create consistency and predictability.
• Build and enforce creative production standards — brief templates, review/approval workflows, asset specifications, and quality checkpoints.
• Own the marketing calendar and capacity planning; manage trade-offs and sequencing when demand exceeds capacity.
• Own end-to-end omnichannel campaign planning that drives customer awareness, traffic, and conversion to Amazon Autos across Streaming TV, display, audio, onsite, and social channels.
• Translate business goals into campaign architectures with clear KPIs, audience strategies, and channel mix recommendations.
• Manage campaign timelines, milestones, and cross-functional dependencies.
• Collaborate with data science and analytics to build measurement frameworks and post-campaign reporting.
• Quarterback creative development for all planned campaigns — from brief through final asset delivery across all channels and formats utilizing AI tools to ensure repeatable work is streamlined.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, NY, New York - 157,100.00 - 212,600.00 USD annually USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually USA, WA, SEATTLE - 142,800.00 - 193,200.00 USD annually