Responsibilities

• Audience & Data Co-develop the Ideal Customer Profile in partnership with Line of Business (LOB) stakeholders, translating shared commercial objectives into actionable targeting criteria Build and maintain target account lists aligned to the co-developed ICP and campaign objectives Segment audiences by firmographic, technographic, and behavioral attributes to support media proposal development Enrich contact data to ensure completeness and accuracy across key fields prior to platform upload Validate data quality and enforce hygiene standards across the database in support of tracking and CRM configuration Create suppression and exclusion lists to protect audience integrity across all activated channels Define intent signals and engagement triggers in partnership with the LOB, analytics and tracking team to inform KPI targeting Map buying committee members and stakeholder roles within target accounts to support messaging framework development Upload and sync audience segments to relevant platforms as part of the coordinated pre-launch delivery workstream Marketing Operations Build and deploy emails within the marketing automation platform (Hubspot/Marketo), coordinated with platform setup and tracking configuration Create and optimize landing pages in alignment with the creative brief and conversion path requirements, subject to pre-launch review sign-off Develop and configure forms for lead capture and progressive profiling, ensuring integration with Hubspot and/or Salesforce pipelines Set up and maintain lead scoring models in collaboration with the analytics team to prioritize high-intent prospects for sales handoff Configure automated workflows to support campaign logic, routing, and lead flow validated against KPIs agreed with the LOB stakeholder Build and manage nurture programs across the buyer journey, developed in close alignment with LOB stakeholders to reflect the sales motion and commercial priorities of each business unit Set up Hubspot/Marketo campaigns in coordination with the LOB stakeholder to ensure alignment between marketing activity and sales follow-up Maintain attribution tracking frameworks across channels, ensuring consistent measurement from initial engagement through pipeline contribution Generate and govern UTM structures to ensure consistent campaign tagging across all channels and reporting dashboards Conduct thorough QA testing across all campaign assets, workflows, and integrations prior to launch Ensure compliance reviews are performed to adhere to regulatory, brand, and messaging standards at each stage of the campaign process Launch & Execution Conduct final QA across all assets, workflows, and integrations, with go-live requiring sign-off from both Central Marketing and the LOB stakeholder Activate campaigns across designated channels simultaneously per the approved media plan Monitor campaign performance in real time against agreed KPIs, flagging significant anomalies to the LOB stakeholder promptly and in line with the established reporting cadence Validate lead flow from capture through to CRM and sales handoff in coordination with the analytics and tracking team Perform weekly performance checks against KPIs and benchmarks and escalate any anomalies to Analytics and LOB stakeholders Execute routine in-campaign optimizations including, audience refinements, A/B creative testing, and landing page improvements independently and within the agreed campaign parameters; bring forward recommendations or stakeholder review before implementation Communicate campaign status through weekly performance summaries to the management, with ad-hoc updates on significant developments Document lessons learned and develop recommendations for the next campaign cycle, incorporating benchmark updates and optimization insights to continuously improve performance Participate in cross-functional campaign retrospectives with Business Unit, Central Marketing, and Creative stakeholders to surface learnings and align on next steps Update performance benchmarks to reflect current baselines, ensuring learnings cycle back into future campaign planning

Requirements

• 7+ years of experience in marketing operations, demand generation, or growth marketing within a B2B or B2B2x SaaS environment, including experience navigating partner-influenced or indirect sales models
• MBA preferred; bachelor's degree in marketing, business, or a related field required
• Proficiency in HubSpot and Marketo, including campaign automation, lead scoring, workflow configuration, nurture program development, and CRM integration
• Ability to evaluate performance data and drive optimization decisions
• Proven track record of operating effectively in a highly matrixed organization, managing cross-functional relationships across business units, central marketing, analytics, creative, and sales teams
• Strong understanding of multi-stakeholder buying journeys and the ability to map audiences, messaging, and tactics to each stage of the customer decision process
• Experience co-developing Ideal Customer Profiles with commercial stakeholders and translating targeting criteria into executable audience segments and campaign strategies
• Strong command of attribution frameworks, UTM governance, and lead flow validation across complex, multi-channel campaigns
• Demonstrated ability to manage in-campaign optimizations independently while exercising sound judgment on when to escalate strategic or budget decisions to senior stakeholders
• Excellent communication and presentation skills, with experience delivering strategic recommendations to both direct leadership and LOB stakeholders

Preferred

• Skills / Knowledge - A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of issues in creative ways.
• Job Complexity - Works on problems of diverse scope and evaluation of identifiable factors. Demonstrates good judgment in selecting methods and techniques for obtaining solutions.