Responsibilities

• Develop and lead the recruitment marketing and talent brand vision, strategy, goals, and KPIs to attract top talent and strengthen CarMax’s employer position in the market.
• Oversee recruitment marketing and employer brand activities end to end, including strategic planning, quarterly prioritization, intake governance, agency briefing, campaign direction, and execution oversight across channels.
• Define and manage the Employer Value Proposition (EVP) pillars, ensuring messaging is differentiated, relevant, and consistently activated across talent acquisition, talent management, and candidate experience strategies.
• Lead employer brand positioning across paid, owned, shared, and earned channels to ensure a cohesive and compelling candidate-facing narrative.
• Monitor, assess, and optimize channel and campaign performance to ensure strategies drive awareness, engagement, and qualified applicant flow.
• Serve as a strategic partner to Talent Acquisition and cross-functional leaders, ensuring recruitment marketing and talent operations priorities are aligned with enterprise business goals.
• Lead strategic vendor management, including evaluating partner capabilities, setting expectations, driving accountability, and ensuring external partnerships deliver measurable value and innovation.
• Own contract negotiations with agencies, media partners, and external vendors, securing favorable terms, service levels, and pricing aligned with business needs.
• Oversee contract management processes for talent operations and recruitment marketing partners, including renewals, scope changes, compliance, and performance accountability.
• Manage budgets at the strategic level, ensuring investments are aligned to priorities, resources are allocated effectively, and spend delivers business impact.

Requirements

• 3+ years of experience in Talent Operations, HR Operations, Recruitment Marketing, or a related function, including leadership of enterprise or cross-functional initiatives
• Proven experience leading strategic projects and operational improvements that support business priorities and drive measurable outcomes
• Strong experience conducting market research, competitive analyses, and vendor evaluations to inform talent strategy, technology decisions, and process optimization
• Excellent analytical, communication and stakeholder management skills, with the ability to influence cross-functional partners and use data to optimize operational performance
• Strong communication and presentation skills, tailoring messages for diverse audiences, and developing strong partnerships across the organization
• Ability to manage multiple priorities effectively, meeting deadlines in a fast-paced environment
• Knowledge of talent technology platforms, talent tools, recruitment marketing tools, CRM systems or digital media channels used to attract and engage candidates

Preferred

• 5+ years of experience in Talent Operations, HR Operations, or Recruitment Marketing
• Proven success managing external vendors and agency partners, including vendor evaluation, contract negotiations and renewals, and ongoing performance management
• Experience developing and executing employer brand, recruitment marketing, and media strategies, including defining KPIs, managing budgets, and measuring ROI
• Strong knowledge of talent technologies and systems administration, including experience with ATS, CRM, career site, and related HR systems
• Experience partnering with creative teams and external agencies to develop integrated campaign and content strategies
• Experience with labor market trends, candidate experience best practices, and researching emerging innovations in Talent Acquisition and Talent Management

Benefits

• Except as otherwise required by state law, CarMax Associates are entitled to the following paid sick, vacation, and holiday time.
• Associates that are considered full-time hourly or commission/incentive eligible:
• To earn up to 48 hours of sick time per year accrued on a per pay period basis and between 80 hours and 200 hours per year of vacation time after a 90 day waiting period depending on years of continuous service with the Company.
• For 8 hours of pay for each of a total of 6 paid scheduled holidays per year plus 1 floating holiday. If such an Associate does work on a scheduled holiday due to business need, they are eligible for Holiday Premium Pay.
• Associates considered full-time salaried are entitled to paid time away with no specified limit as needed for sick, vacation, bereavement, jury duty, holidays, floating holiday, etc. subject to manager approval.
• For more details about benefits, please visit our CarMax Benefits website.