Responsibilities

• Set and manage Baxter's employer brand roadmap, including recommendations for media strategy and recruitment marketing technology.
• Lead paid, earned and owned media strategies that help our Talent Acquisition organization engage prospective talent.
• Work with Global Communications to bring Baxter's employer brand, employee stories and culture to life through authentic candidate-facing campaigns.
• Collaborate with regional Talent Acquisition teams to develop employer brand, recruitment marketing and position-specific campaign strategies that reflect local market needs.
• Lead the evolution of Baxter's global career site, recruitment marketing channels, technology and external media platforms, including Glassdoor, Indeed and LinkedIn.
• Guide employer brand team members, agency partners and regional contributors while building a network of recruiters, leaders and employees who serve as authentic brand ambassadors.
• Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance and media investment, translating findings into recommendations and improvements.
• Manage recruitment marketing vendor relationships, support budget planning, and develop messaging and materials for senior leaders as needed.

Requirements

• Bachelor's degree or equivalent experience; marketing, communications or a related field preferred.
• At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership.
• Experience developing strategy and leading initiatives in global organizations.
• Ability to lead through change and adapt in a fast-paced, evolving environment.
• Experience managing recruitment marketing technology, media platforms, agencies and vendor relationships.
• Strong project management skills, with the ability to prioritize work, manage deadlines and balance competing demands.
• Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders and cross-functional partners across regions.
• Experience creating recruitment marketing content using tools such as Canva or content management systems and using data to inform attraction strategies and marketing decisions.

Benefits

• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter