Responsibilities

• Advance employer brand and recruitment marketing priorities that strengthen awareness, engagement, and conversion for targeted talent audiences.
• Build alignment across Talent Acquisition and cross-functional partners to ensure candidate-facing brand experiences are clear, consistent, and connected to workforce needs.
• Use performance insights, market perspective, and stakeholder feedback to inform employer brand priorities, optimize recruitment marketing effectiveness, and support continuous improvement.
• Execute employer brand and recruitment marketing strategies that attract, engage, and convert priority talent audiences while supporting broader Talent Acquisition goals.
• Partner across Talent Acquisition, HR, Communications, Marketing, and business stakeholders to understand hiring needs and deliver aligned candidate-facing brand solutions.
• Develop recruitment marketing campaigns and content including messaging, social media, recruitment collateral, talent stories, event marketing, and other materials that bring the employee value proposition to life.
• Manage and optimize employer brand channels and platforms such as career sites, job boards, social media, review platforms, and related digital tools to improve visibility and candidate experience.
• Use data, market insights, and stakeholder feedback to measure effectiveness, identify improvements, support recommendations, and advance continuous improvement of employer brand efforts.

Requirements

• 3+ years of related Talent Acquisition professional experience.
• Bachelor’s degree; in lieu of a degree, an additional two years of relevant experience beyond the qualifications listed above may be accepted.

Preferred

• Bachelor’s degree in marketing, branding, communications, business, human resources, or related field; marketing, branding, or communications preferred.
• Ability to communicate clearly and persuasively with internal partners, adapt messaging for different audiences, and influence stakeholders through sound recommendations and brand-aligned guidance.
• Prior experience analyzing campaigns, channels, labor markets, and candidate engagement data to identify trends, generate insights, and recommend improvements.
• Ability to manage multiple projects, balance priorities, and move work forward independently while coordinating across teams and stakeholders.
• Knowledge of employer brand strategy, employee value proposition activation, candidate personas, content planning, digital marketing, social media, and talent attraction channels.
• Experience developing campaign plans, interpreting performance metrics, using market or engagement data, and translating insights into practical recommendations.
• Knowledge of labor markets, talent pipelining, and sourcing strategies.
• Ability to handle sensitive employee and candidate information confidentially and comply with applicable privacy, confidentiality, and data protection requirements.
• Prior experience or knowledge of video production.

Benefits

• Medical, dental, and vision insurance
• Life insurance
• 401k
• Paid Time Off (PTO)
• Volunteer Paid Time Off (VPTO)
• And more