Responsibilities

• Partner with Chief Marketing Officer and the Marketing Leadership team to research and understand opportunities for improved achievement of bank goals and strategies
• Develop key marketing strategies to achieve critical bank goals
• Understand and work closely with line of business leadership and sales teams to design effective
• Creative: Experience with guiding creative development both internal and external. Ability to oversee and provide primary direction to creative agencies and partners
• Strong project management skills – Must be able to self-motivate and see projects through from start to finish among multiple priorities.
• Oversee external mass media execution with agency partners and appropriate members of Marketing Leadership team
• Oversee projects and campaigns throughout the project lifecycle – from initial planning, through execution and analysis
• Lead collaborative efforts between internal resources, cross-departmental peer and external partners
• Partner with Digital Marketing Managers to ensure digital creative execution effective and aligned with overall marketing efforts
• Provide analysis of marketing efforts

Requirements

• Minimum 8 - 10 years hands on experience in leading marketing creative, campaigns and strategic marketing plans to achieve key organizational goals
• Bachelor’s degree or commensurate experience in Marketing or related field
• Experience managing external marketing vendor partnerships and managing marketing agencies
• Familiarity with media planning, placement, analysis and creative development in support
• Strong creative and communication skills – both written and verbal
• Strategic thinker and performer with strong planning capabilities and proven track record in delivering best practices to drive efficiency
• Adaptable to and comfortable with ever-changing business demands. Takes initiative to work through ambiguity and effectively solve problems.
• Strong interpersonal and team collaboration skills, and demonstrated ability to build positive business relationships and partnerships
• Proven leadership with the ability to collaborate with others

Preferred

• MBA in Marketing or related field
• Experience with Salesforce CRM, Adobe Analytics, and/or Lead Platforms a plus
• Experience with a managed industry, Wealth Management, Finance, Insurance, Banking, etc. a plus