Amazon logo
Amazon

Sr. Marketing Manager, Strategic Programs, Amazon Leo

Bellevue, WA (On-site)

$125K/yr – $170K/yrSenior Level6+ years expFull time

Posted 4 days ago

Job Summary

Own and drive regional marketing strategy across the US, Canada, and Mexico, building multi-channel programs, deriving audience insights to forecast opportunities, establishing scaling and PM processes, and tracking key performance metrics for leadership reviews.

Job Description

Responsibilities

  • Lead strategy for core programs and audiences across the US, Canada, and Mexico.
  • Build multi-channel marketing strategies and requirements for Leo programs in partnership with go-to-market and consumer growth teams.
  • Dive deep into audience insights to forecast business opportunity and build an effective channel strategy.
  • Establish program and project management solutions for regional scaling, operational readiness, and creative development processes.
  • Track and report on performance marketing KPIs (clicks, conversions, CPA) as part of weekly and monthly business reviews.

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using data and metrics to drive improvements
  • Experience communicating results to senior leadership
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred

  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience in audience segmentation and targeting

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave
  • Learn more about our benefits at https://amazon.jobs/en/benefits .
Amazon logo

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901
Seattle, WA, US
728K employees (58,003 in marketing)
www.aboutamazon.com

Salaries

Posted range

$125K/yr – $170K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$127K/yr

Most pay falls between $95K and $170K. Based on 766 salaries.

See all Marketing Strategy salariesSee more Marketing Strategy jobs
See all Amazon salaries

Funding

Total Funding
$8.1B
Last Raise
$8B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $8B
  • Jul 2001
    Post IPO Equity • $100M
  • Jun 1996
    Series A • $8M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$281
Traffic Source Mix
Search
46.3%
Direct
40.5%
Referral
9.1%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~765.9K