Responsibilities

• Uses data and market research to understand target audiences and develop differentiated go-to-market strategies.
• Collaborates with stakeholders to create and execute targeted marketing plans aligned with NRECA’s overall strategy and business goals.
• Develops and delivers marketing strategies and campaigns that position NRECA programs, products, and services as essential co-op resources.
• Recommends best practices and enhancements for association products, services, and processes.
• Creates value propositions, messaging, and tactical promotion plans for programs, events, products, and services, ensuring budget, timeline, and performance targets are met.
• Develops or sources compelling content across marketing channels—including email, social, video, articles, and advertising—to promote programs and offerings.
• Evaluates campaign performance across channels, adjusts strategies as needed, and advises on product and service improvements.
• Ability to report to the office when required

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 8+ years’ marketing or advertising experience in a large organization managing integrated marketing campaigns.
• Experience leveraging diverse marketing channels (email, print, digital, social) to drive results across segmented target groups.
• Experience marketing highly technical products, services, and educational content.
• Experience with market research and data analytics.

Preferred

• Project management experience and platform (MS Planner, Asana, Monday, etc) usage required PM training preferred.