Sr. Marketing Manager, Orthodontics

Responsibilities

• Own and lead the North American orthodontic marketing strategy for a strategic growth initiative in partnership with our sister operating company, aligning priorities, launch plans, and execution across both organizations.
• Translate market, customer, competitive, and clinical insights into a clear roadmap that supports awareness, demand generation, customer adoption, and commercial growth.
• Develop differentiated positioning, messaging frameworks, value propositions, and audience personas that connect the initiative to the needs of orthodontists, dental professionals, partners, and patients.
• Serve as the primary marketing partner to the sister operating company, establishing shared objectives, roles, timelines, governance, and ways of working for the initiative.
• Collaborate with product management, sales, clinical education, communications, digital, regional marketing, and agency partners to deliver a cohesive go-to-market approach.
• Partner with sales and commercial teams to translate the strategy into effective sales enablement, market activation, customer adoption, and growth programs.
• Develop and execute integrated campaigns across digital, social, email, web, events, education, public relations, and sales enablement, ensuring consistent messaging and strong execution across every customer touchpoint.
• Create a content strategy and editorial roadmap spanning customer stories, clinical use cases, thought leadership, video, articles, social content, webinars, presentations, and sales tools. Lead content development from concept and brief through review, production, launch, and optimization.
• Build and manage a compliant expert and influencer strategy, including clinical thought leader and industry influencer identification and selection, engagement models, content activation, relationship management, governance, and performance measurement. Partner with these experts to deliver authentic education, advocacy, and storytelling.
• Define KPIs, monitor campaign and content performance, share actionable insights, and continuously optimize the strategy. Manage budgets, agencies, timelines, approvals, and deliverables to ensure high-quality work is completed on time.

Requirements

• A bachelors degree in Marketing, Communications, Business, or a related field is required; MBA preferred.
• 7+ years of progressive marketing experience with demonstrated success owning strategy and leading integrated execution; ental, orthodontic, medical device, or healthcare experience is preferred.
• Strong expertise in messaging, positioning, content strategy, content creation, and brand storytelling across multiple channels and audience types.
• Experience developing expert, thought-leader, advocacy, or influencer programs, including partner selection, governance, activation, relationship management, and performance measurement.
• Proven ability to influence across organizations, align diverse stakeholders, and lead complex initiatives through collaboration rather than direct authority.
• Excellent writing, editing, presentation, and creative-brief development skills, with strong judgment and attention to detail.
• Data-driven mindset with the ability to define success measures, interpret performance, and turn insights into action.
• Self-directed, curious, and highly organized, with the ability to balance strategic thinking, hands-on execution, and multiple priorities in a fast-paced environment.
• Language Skills: - Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. - Ability to write reports and business correspondence. - Ability to effectively present information and respond to questions from groups of managers, sales team members, customers, and the general public.