Responsibilities

• Cross Functional Collaboration
• Partner with the Operations, Brand, PR, Social, Digital, Revenue/Ticketing and Sales teams to ensure successful execution of marketing initiatives with overall organizational goals.
• Campaign Deployment
• Work with corporate marketing on global marketing initiatives and ensure local execution aligns with brand priorities, including acting as primary liaison for location GMs to facilitate effective execution.
• Drive hyper-local activations, outside of global tentpole campaigns, including strategy, sell-in, business case development, creative briefing and post-campaign measurement. These promotions are linked to seasonality, school calendars, and major local events.
• Partnerships Field Marketing
• Build and manage partnerships with tourism boards, chambers, hotels, restaurants and attractions, including build out of turnkey, templated sales solutions for potential partners.
• Develop in collaboration with the PR and Marketing VPs, the opening and re-launch marketing initiatives inclusive of previews, member/VIP nights, community days and holiday activations.
• Evaluate and manage localized paid media placements (OOH, digital, radio, experiential) within budget, and develop required creative assets with the Brand team
• Brand, Content

Requirements

• Bachelor’s Degree Marketing or similar degree.
• 5-7 5 years of experience in marketing, ideally within entertainment, attractions, tourism, lifestyle, or consumer brands.
• Strong understanding of the local markets, culture, and media landscape.
• Experience working with global brands and localizing centrally developed strategies.
• Proven ability to manage multiple stakeholders, agencies, and vendors.
• Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
• Strong attention to detail in content creation, campaign execution, and administrative tasks.
• Ability to manage time effectively, prioritizing tasks to meet deadlines.
• Ability to work effectively in a team and collaborate with other departments.
• Proficient with Microsoft Office Suite or related software.

Benefits

• Medical, Dental, Vision, Life and Disability Insurance, Flexible Spending and Commuter Benefit Accounts!
• 401k Retirement Plan with immediate company match!
• 20 days paid vacation annually!