Responsibilities

• HubSpot Automation: Set up, test, and maintain HubSpot workflows to support lead nurturing and campaign tracking.
• Email Logistics: Build and schedule marketing emails in HubSpot (we provide the templates and the copy; you handle the technical setup and QA).
• AI Project Coordination: Support inbound and outbound AI functions across various AI tools and platforms (e.g., Gong, Artisan, Qualified, etc.).
• Tracking Setup: Ensure tracking pixels, UTMs, and campaigns are correctly set up so data flows smoothly into Salesforce.
• Basic Reporting: Help pull campaign data and maintain reports in HubSpot and Salesforce to show what campaigns are working.
• Ad Copywriting & Asset Coordination: Write short, punchy ad copy for paid social/search and work directly with our Design team to get the images/videos needed.
• Agency Collaboration: Act as a key coordinator with our external ad agency to help get campaigns live on time.
• Ad Optimization: Monitor Google Ads and LinkedIn Campaign Manager daily to identify quick-win optimizations (e.g., pausing underperforming ads, adjusting budgets).
• End-to-End Campaign Management: Manage marketing campaign timelines, workflows, and launch schedules from kickoff to execution to ensure on-time delivery.
• Cross-Functional Coordination: Collaborate directly with Content, Design, Sales, and external partners to gather assets, align messaging, and ensure successful campaign launches.

Requirements

• Experience: 2-3 years of experience in digital marketing, operations, or paid ads (agency background is a huge plus!).
• The "Go-Getter" Attitude: You are a self-starter. When you don't know how to do something, your first instinct is to research, watch a tutorial, and try to solve it before asking.
• Tool Exposure: Familiarity with HubSpot (or a similar automation tool) and Salesforce is highly desired, but a proven ability to learn complex software quickly is a must.
• Detail-Oriented: You triple-check your links, your spelling, and your workflow logic before hitting "Publish."
• Communication: Excellent written and verbal communication skills. You can collaborate smoothly with design, our agency partners, and internal stakeholders.