Responsibilities

• Own and evolve the Hi Rasmus brand, narrative, positioning, and voice.
• Translate our mission, product differentiation, customer impact, and clinical vision into compelling stories for the market.
• Ensure consistency and quality across every external touchpoint, including website, campaigns, events, press, social, sales materials, video, and executive communications.
• Build a clear market narrative around why Hi Rasmus is different and where the autism care technology landscape is headed.
• Maintain an exceptionally high bar for creative quality, messaging, and brand execution.
• Build a marketing strategy directly connected to company growth and revenue goals.
• Partner closely with Sales and RevOps to develop measurable pipeline-generation programs.
• Build and scale enterprise-focused account-based marketing strategies.
• Develop integrated campaigns across paid, organic, content, events, partnerships, outbound, and community.
• Establish clear attribution, funnel metrics, and reporting that connect marketing investment to commercial outcomes.

Requirements

• 8+ years of progressive B2B SaaS marketing experience, including meaningful leadership responsibility.
• Experience helping scale a growth-stage SaaS company.
• Strong experience marketing to enterprise buyers, in addition to SMB.
• Demonstrated success building marketing programs that generate measurable pipeline and revenue.
• Experience with ABM, demand generation, product marketing, content, brand, and GTM.
• Experience leading teams and developing strong marketers.
• Exceptional written and verbal communication skills.
• Strong visual and creative judgment, even if you are not a designer yourself.
• Experience managing executive communications, PR, or significant company announcements.
• The ability to move fluidly between high-level strategy and detailed execution.

Preferred

• Experience in healthcare, behavioral health, autism care, education, clinical SaaS, or another mission-driven industry is valuable but not required.
• We care more about your ability to deeply understand a complex market and translate it into a compelling story than whether you have marketed to this exact industry.
• You are intellectually curious and spend time with customers, Sales, Product, and the market rather than building marketing strategy from a spreadsheet.
• You understand numbers and care deeply about pipeline, but you do not reduce marketing to lead generation.

Benefits

• Health & Wellness: - 100% covered health, dental, and vision premium for employee-only standard plan (Family can join too, with a variable cost)
• - Employer Sponsored Short-Term Disability Coverage
• - Employer Sponsored Life Insurance
• - Optional group benefits: AD&D, long-term disability
• - Participation in a 401k plan through Empower
• Growth & Development: - Professional development opportunities
• - Room for growth within the company
• Time Off to Recharge: - Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays + 3 floating holidays for ultimate flexibility
• Parental Leave: - All Parents/Caregivers: 6 weeks fully paid - Birthing Parents: Up to 14 weeks paid
• Work Style That Works for You: - Fully remote and flexible work environment—work from wherever feels right!