Responsibilities

• Retina Marketing Strategy: Sets the overarching Retina Marketing strategy across in-line and pipeline assets. Ensure strategies reflect enterprise priorities, customer needs, market dynamics, and asset life-cycle considerations.
• Business and P&L Leadership: Own marketing inputs to the Retina business plan, including forecast assumptions, operating budgets, resource allocation, performance objectives, and investment trade-offs.
• Brand Performance and Execution: Direct development, execution, measurement, and optimization of integrated marketing plans. Establish clear performance indicators, identify risks and opportunities, and hold the organization accountable for timely, high-quality delivery and business results.
• People and Culture Leadership: Lead, coach, and develop direct and indirect team members; set clear priorities, roles, and decision rights; foster high-performing culture grounded in trust, accountability, agility, collaboration, and enterprise leadership.
• Launch and Life-Cycle Management: Lead commercial strategy and readiness for launch products, including go-to-market planning, positioning, customer and site-of-care readiness, distribution, access considerations, etc. Ensure continued optimization of established brands.
• Customer and Market Insight: Maintain deep understanding of retina specialists, patients, practices, sites of care, health care decision makers and competitive dynamics.
• Cross-Functional Leadership: Serve as the senior Marketing representative for Retina aligning Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, Trade, Supply Chain, Patient Services, Analytics, R&D, Global, etc. around shared priorities, decisions, resourcing, and execution.
• External Partnerships and Reputation: Oversee agency and vendor partnerships and guide appropriate engagement with external collaborators, professional societies, and advocacy organizations.
• Executive Communication and Influence: Provide clear recommendations, updates, and decision frameworks to broader AbbVie leadership. Influence and communicate across organizational matrix.
• Compliance and Governance: Ensure all strategies and activities comply with AbbVie policies and applicable legal, regulatory, medical, and industry requirements.

Requirements

• Bachelor’s degree required; MBA or other advanced degree preferred.
• Minimum 10 Years Of Marketing Experience
• Extensive progressive pharmaceutical, biotechnology, or specialty-care commercial experience, including significant leadership in marketing and brand strategy.
• Demonstrated success leading a franchise, portfolio, or major brand across multiple life-cycle stages, including launch planning and in-market growth.
• Strong people-leadership experience with a record of building high-performing teams, developing talent, and leading through change in a matrixed organization.
• Deep expertise across the marketing capability framework, including insights, segmentation, positioning, value proposition, customer experience, creative development, omnichannel execution, and investment optimization.
• Strong financial and analytical acumen, including forecasting, operating-budget management, resource allocation, performance measurement, and P&L-oriented decision making.
• Proven ability to lead and influence senior cross-functional stakeholders across Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, and Global teams.
• Excellent executive communication, strategic problem solving, judgment, and decision-making skills, with the ability to translate complexity into clear direction and action.
• Preferred experience in ophthalmology, retina, buy-and-bill, specialty biologics, site-of-care markets, or physician-administered therapies preferred.

Preferred

• Bachelor’s degree required; MBA or other advanced degree preferred.