Sr. Marketing Manager

Responsibilities

• Develop marketing strategies and growth plans for specialty practices and service lines.
• Manage marketing budgets and adjust spending based on performance and opportunity.
• Develop programs to increase referrals from general dentists and other providers.
• Oversee paid search, paid social, local SEO, reputation management, and other patient acquisition efforts.
• Partner with specialists on referral outreach, continuing education events, study clubs, and relationship-building initiatives.
• Work with practice teams to improve lead response, scheduling, and conversion.
• Monitor new patient volume, referral trends, cost per lead, cost per new patient, conversion rates, and marketing ROI.
• Manage agency and vendor relationships and hold partners accountable for results.
• Meet regularly with doctors and practice leaders to review performance, understand practice needs, and identify growth opportunities.
• Maintain the local identity of individual practices while supporting Lightwave's overall marketing standards.

Requirements

• 5+ years of marketing experience.
• Experience in multi-location healthcare, dental, medical, or another location-based service organization preferred.
• Strong experience with digital marketing and patient or customer acquisition.
• Experience managing marketing budgets and outside agencies.
• Strong analytical skills and experience using performance data to guide marketing decisions.
• Ability to build strong working relationships with doctors, practice leaders, and senior leadership.
• Strong organizational skills with the ability to manage multiple practices, markets, and priorities.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.

Preferred

• Dental or DSO experience is preferred but not required.
• Experience with specialty healthcare, dental implants, oral surgery, provider referral programs, or other high-value healthcare services is a plus.

Benefits

• health and dental benefits, 401(k), holiday pay and paid time off.
• competitive benefits package.