Sr. Marketing Manager- Healthcare Informatics

Responsibilities

• Lead, develop and execute U.S. go-to-market strategies for the diagnostics informatics products to include strategic marketing plans that meet the revenue objectives.
• Create differentiated positioning and messaging based on customer needs, market trends, competitive insights and engagement with sales organization.
• Partner with product management, sales, medical, and regional marketing teams to drive sales pipeline growth and customer adoption.
• Develop sales enablement tools, customer presentations, digital campaigns, and thought leadership content.
• Maintain and update sales enablement tools.
• Develop and deliver impactful training for specialist sales teams.
• Lead interaction and partner with community of Informatics Sales Specialists to maximize knowledge and shape business performance.
• Support product launches, industry conferences, webinars, and customer events including onsite customer sites, and Tarrytown NY HQ customer visits and selected Mobile Labs events.
• Cultivate and develop customer reference sites specific to informatics portfolio.
• Monitor business performance, market dynamics, and customer feedback to optimize marketing programs.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field.
• 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.
• Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics.
• Proven experience with product marketing, product launches, and go-to-market strategy.
• Excellent communication, presentation, and storytelling skills as the brand ambassador for the product line.
• Ability to translate technical concepts into customer-focused value propositions.
• Ability to solve problems internal and external issues with a growth mindset and disposition to change management.
• Experience conducting market analysis and competitive intelligence.
• Strong project management and cross-functional leadership capabilities.
• Proficiency with digital marketing, CRM, analytics, and marketing automation tools.

Preferred

• MBA preferred.

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.